Director, Marketing Business Applications

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we're only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you're more than your work. That's why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose - a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you're passionate about our purpose - people -then we can't wait to support whatever gives you purpose. We're united by purpose, inspired by you.

About the Role

UKG is seeking an experienced leader to join our dynamic Go-To-Market Solutions & Experience organization to play a critical key role in transforming our marketing technology landscape. This is a strategic leadership opportunity to redefine how UKG engages with its most valuable customers. If you're passionate about ABM innovation, sales alignment, and marketing transformation, we'd love to hear from you. This role provides an opportunity to closely partner with CMO and the Marketing business leaders to understand strategic objectives, analyze complex business requirements and help drive strategic outcomes. This role requires a hands-on leader with deep expertise in marketing technology, analytics, and lifecycle marketing for high-growth environments. This role will be scoping requirements, evaluating and selecting technology vendors, architecting integrated solutions, and ensuring the seamless operation of our Martech stack, including optimizing tools and processes to enhance the end-to-end customer lifecycle journey. A deep understanding of marketing technologies, systems integration, and strategic execution is essential. Qualified candidates must have proven leadership experience, leading product and engineering teams focused on requirements elicitation, solution designs, building and testing system solutions that meet the business need. Strong analytical and problem-solving skills in a complex environment, strong communication, collaboration, flexibility, innovative thinking, and self-motivation are required for success.

Key Responsibilities:

• Martech strategy and architecture: Lead the strategic design of a comprehensive Martech stack to optimize engagement throughout the lifecycle.
• Lead the shift from traditional marketing to an advanced ABM framework, including process redesign and technology optimization.
• Lifecycle Marketing Enablement: Build and optimize marketing technologies that support personalized, data-driven lifecycle marketing campaigns, including acquisition, onboarding, engagement, retention, and reactivation strategies. Collaborate with the Marketing, Sales, Data, Eng teams to design workflows that enhance customer experience and maximize lifetime value.
• Identify and evaluate martech tools: Evaluate and recommend Martech vendors and solutions, including content management, customer data platform, message targeting and orchestration, channel delivery (e.g., email, SMS, notifications), analytics and optimization vendors. Conduct thorough assessments to ensure scalability, efficiency, and integration alignment.
• Assess emergent technologies: Evaluate emerging technologies to identify opportunities for innovation and competitive advantage, including emerging AI tools to enable agentic, highly personalized targeting.
• System integration and optimization: Lead the integration of solutions, ensuring seamless interoperability between tools, platforms, and systems within the Martech ecosystem. Manage the implementation, configuration, and optimization of Martech tools to deliver personalized, data-driven customer experiences.
• Governance and quality assurance: Establish and maintain governance frameworks, ensuring data integrity, privacy compliance, and adherence to best practices. Oversee tooling for data collection, storage, and governance to ensure compliance with privacy regulations (e.g., GDPR, CCPA).
• Leadership and collaboration: Serve as the primary liaison between business stakeholders and technology partners, ensuring alignment and effective communication. Collaborate with cross-functional teams (marketing, product, eng, data, and analytics) to identify business needs and translate them into technical requirements.
• Stay ahead of innovations and industry trends

• Bachelor's degree in Computer Science, Business Administration, Engineering, or equivalent practical experience.
• 10+ years of experience in marketing technology, with a proven track record of leading complex Martech initiatives.
• Demonstrated success in transforming marketing functions, implementing ABM frameworks, and aligning marketing with sales.
• Expert knowledge of ABM methodologies, principles, and best practices.
• Deep knowledge of Martech platforms and tools, such as CRM, CDP, CMS, marketing automation, analytics, Salesforce Marketing Cloud, Marketo, HubSpot, or similar.

• Proven leadership in change management, strategy execution, and team development.
• Strong vendor management skills, with experience in evaluating, negotiating, and implementing Martech solutions.
• Exceptional problem-solving and analytical skills, with the ability to translate business needs into actionable technical solutions.
• Excellent communication and stakeholder management abilities, with a collaborative approach to cross-functional partnerships.