Customer Advocacy Program Manager

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we're only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you're more than your work. That's why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose - a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you're passionate about our purpose - people -then we can't wait to support whatever gives you purpose. We're united by purpose, inspired by you.

• Act as a matchmaker between internal teams and customer advocates, ensuring alignment with stakeholder needs across sales, marketing, social, PR, and product functions.
• Conduct intake conversations with nominated customers to understand their UKG journey, comfort level (e.g., video, speaking, social), and areas of expertise.
• Build detailed customer profiles to support strategic match-making for campaigns, reference requests, and speaking opportunities.
• Partner with CSMs and customer-facing teams to recruit and onboard new advocates, proactively identifying strong candidates within target accounts.
• Manage customer participation in programs such as sales references, peer reviews, case studies, speaking engagements, and social media content.
• Maintain accurate data and activity tracking using tools like Salesforce, Power BI, and Upland RO Innovation.
• Collaborate with agency and internal creative partners to support customer storytelling efforts.
• Provide recommendations on which customers best align with specific marketing or sales goals, and assist in match-making across various advocacy initiatives.
• Serve as an internal point of contact for reference requests-responding quickly, thoughtfully, and strategically.

• 3-5 years of experience in customer advocacy, customer success, marketing, or relationship management, ideally within the SaaS or high-tech industry.
• Familiarity with tools like Salesforce, Power BI, Excel, SharePoint, and Upland RO Innovation (or similar reference platforms).
• Experience supporting large B2B sales cycles through customer reference programs or case study development at a technology compnay.

• High comfort level working with customers on video, in interviews, or prepping for public appearances.
• Demonstrated success in building relationships and telling compelling customer stories.
• Strong communication skills-you're comfortable leading intake calls, interviewing customers, and collaborating with cross-functional teams.
• Confident, curious, and able to stand your ground in stakeholder conversations while advocating for both the customer and the business.

• Strategic thinker with a bias for action and ability to manage multiple, fast-moving projects.
• Comfortable with ambiguity, able to generate and share new ideas, and help evolve the program structure as the business grows.
• Enthusiastic and proactive team player with a solutions-first mindset and a collaborative approach.
• Prior experience working with global teams or international campaigns.
• Willingness to travel a few times per year, as needed.