Advertising Program Mgr

Company Overview

With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we're only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.

At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.

Here, we know that you're more than your work. That's why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose - a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you're passionate about our purpose - people -then we can't wait to support whatever gives you purpose. We're united by purpose, inspired by you.

About the Team

Become a part of UKG's Advertising Team, where cross-functional collaboration is central to elevating and defining our brand presence across diverse channels. In this role, you'll be instrumental in strategically sharing our brand through a wide array of paid media platforms, including TV, digital, out-of-home (OOH), print, programmatic, and more. As a vital member of our team, you'll contribute significantly to UKG's brand visibility and market impact, playing a key role in driving the company's growth and global success.

• Develop and implement persona-driven, data-informed media strategies in collaboration with internal stakeholders and external partners.
• Build and manage comprehensive media plans, including platform selection, timing, and partner mix.
• Coordinate with creative teams to align campaign assets and timelines for successful launches.
• Act as the primary point of contact for external media agencies and partners, ensuring clear communication and alignment.
• Monitor campaign performance, identify optimization opportunities, and adjust media plans accordingly.
• Track and report on key performance indicators (KPIs) and campaign metrics, presenting insights to marketing leadership.
• Explore and evaluate new media opportunities to effectively reach target audiences.
• Assess media partners and placements, recommending strategic integrations into campaigns.
• Support global brand awareness by collaborating with international teams on localized media efforts.
• Prepare and deliver reports and presentations to key stakeholders.

• 6+ years of experience in marketing, advertising, or a related field.
• 3+ years of hands-on experience in media planning or a similar role.

• Strong understanding of media channels, platforms, and buying strategies.
• Experience with campaign performance metrics and optimization techniques.
• Skilled in building and delivering compelling presentations.
• Excellent communication, collaboration, and project management skills.
• Analytical mindset with the ability to interpret data and translate insights into action.