Account-Based Marketing (ABM) Program Manager \u2013 Enterprise B2B
Company Overview
With 80,000 customers across 150 countries, UKG is the largest U.S.-based private software company in the world. And we're only getting started. Ready to bring your bold ideas and collaborative mindset to an organization that still has so much more to build and achieve? Read on.
At UKG, you get more than just a job. You get to work with purpose. Our team of U Krewers are on a mission to inspire every organization to become a great place to work through our award-winning HR technology built for all.
Here, we know that you're more than your work. That's why our benefits help you thrive personally and professionally, from wellness programs and tuition reimbursement to U Choose - a customizable expense reimbursement program that can be used for more than 200+ needs that best suit you and your family, from student loan repayment, to childcare, to pet insurance. Our inclusive culture, active and engaged employee resource groups, and caring leaders value every voice and support you in doing the best work of your career. If you're passionate about our purpose - people -then we can't wait to support whatever gives you purpose. We're united by purpose, inspired by you.
UKG seeks a strategic, results-driven Account-Based Marketing (ABM) Program Manager - Enterprise B2B to lead the design and execution of high-impact, personalized campaigns for top enterprise accounts. As a pivotal member of our strategic engagement marketing team, you'll orchestrate tailored experiences that engage executive decision-makers, accelerate deals, and deepen long-term relationships.
About the Role:
We're looking for a collaborative program leader with a proven track record in B2B account-based marketing for large enterprises. Your expertise in navigating complex buying journeys, managing cross-functional teams, and leveraging data to drive precision targeting will be essential. If you thrive in dynamic environments and are passionate about delivering measurable business outcomes, we want to hear from you.
If you're energized by meaningful work and eager to make a tangible impact, this role offers the perfect opportunity. As you step into the responsibilities outlined below, you'll play a critical role in shaping our strategic account-based experiences and driving measurable success.
- Analyze account data and signals to prioritize and develop personalized ABX strategies for key enterprise accounts.
- Define engagement approaches and allocate marketing resources based on account opportunity and alignment with sales teams.
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- Collaborate closely with account teams to ensure ABX strategies support overall account plans.
- Design and execute customized, multi-channel campaigns, including email, events, and digital outreach, for targeted accounts.
- Create compelling buyer journeys to initiate, nurture, or reengage executive decision-makers in strategic accounts.
- Align marketing campaign content and timing with various sales stages and opportunity timelines.
- Share account insights and coordinate marketing tactics to support pursuit and deal-stage activities.
- Develop and execute post-deal ABX programs to nurture long-term relationships and drive customer growth.
- Measure and report on account engagement, pipeline influence, and campaign effectiveness to leadership.
- Continuously optimize ABX strategies using performance data, account feedback, and collaboration with sales and marketing teams.
About You:
Basic Qualifications:
- 6+ years of experience in B2B marketing, with a strong emphasis on Account Based Marketing (ABM) /Account Based Experiences (ABX), strategic campaign management
- Experience marketing to c-suite roles within the upper enterprise (Fortune 500) market segment
- Hands on expertise with 6sense (strongly preferred) or Demandbase, including full platform implementation, management and optimization
Preferred Qualifications:
- Proven experience developing and executing targeted marketing programs for large, complex, global accounts with demonstrated success in a SaaS organization
- Strong understanding of enterprise sales cycles, account planning, and buyer behavior in complex B2B environments
- Proven ability to translate account insights, data, and buying signals into targeted, results-driven marketing strategies
- Demonstrated ability to manage multiple high-stakes projects simultaneously, with strong organizational and project management capabilities
- Outstanding communication and interpersonal skills with an ability to build strong relationships with marketing, sales, and executive stakeholders
- Hands-on experience in designing and enabling solutions using 6sense or Demandbase platforms
Minimum qualification:
Hands-on expertise with 6sense (strongly preferred) or Demandbase, including full platform implementation, management, and optimization.
Where we're going
UKG is on the cusp of something truly special. Worldwide, we already hold the #1 market share position for workforce management and the #2 position for human capital management. Tens of millions of frontline workers start and end their days with our software, with billions of shifts managed annually through UKG solutions today. Yet it's our AI-powered product portfolio designed to support customers of all sizes, industries, and geographies that will propel us into an even brighter tomorrow!
Equal Opportunity Employer
UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
View The EEO Know Your Rights poster
UKG participates in E-Verify. View the E-Verify posters here.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Disability Accommodation in the Application and Interview Process
For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.
The base salary range for this position is $88,700 to $127,500; however, base pay offered may vary depending on skills, experience, job-related knowledge and location. This position is also eligible for commissions and restricted stock unit awards as part of total compensation. Information about UKG's comprehensive benefits can be reviewed on our careers site at https://www.ukg.com/about-us/careers/benefits
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- FSA With Employer Contribution
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Happy Hours
- Company Outings
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Volunteer Time Off
Financial and Retirement
- 401(K) With Company Matching
- Company Equity
- Performance Bonus
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Internship Program
Diversity and Inclusion