Sr. CRM Marketing Manager, APAC

About the Role

At Uber, we're reimagining the way the world moves. From how you get home from work, to how you eat meals, or how you move huge shipments of anything, the work we do is shaping the future of mobility and changing the way people live. To get there, we're looking for pro-active marketers to tackle some of the most challenging problems of our time.

This is a unique opportunity to be part of Uber's APAC CRM team. In this role, you will have the opportunity to work on a growing team that's responsible for delivering communications and making an impact every day.

As a APAC CRM Marketing Manager for our ridesharing business, you will be responsible for the strategy and execution of high impact and business priority communications to millions of Uber consumers, and via owned, digital channels. You will work closely with various partners to ensure we deliver the right message, to the right audience, and at the right time. You will work with regional and global stakeholders to create campaigns at scale. You will also drive experimentation and be responsible for reporting the results of your campaigns to stakeholders and leadership

1. Responsible for developing and executing end-to-end CRM strategies focused on the ridesharing portfolio
2. Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer acquisition across multiple products from cross-sell to improving funnel performance
3. Manage creation and execution of promo campaigns that deliver against business goals for assigned work flows
4. Develop best in class learning agendas from experimentation planning and development to scaling the learning
5. Establish, report on, and improve KPIs for all campaigns / communications
6. Act as a key partner to the business as the voice of the customer and CRM best practices expert
7. Work with our deployment, content and creative teams to design and launch complex campaigns using our internal tools
8. Work closely with marketing data science teams to understand consumer segmentation / behavior & identify consumer insights to leverage in lifecycle marketing
9. Play-booking and documentation, keeping in mind that the learnings from today will pave the way for growth in the region and other markets around the world
10. Partner with our product, operations, communications, and business development teams to ensure communications are on-brand and impactful

1. Minimum of 5+ years proven experience in lifecycle marketing, customer communications, or customer engagement.
2. A bachelor's degree or equivalent
3. Experience working globally, with regions and markets outside of Australia.
4. Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution.
5. Strong measurement and analysis skills.
6. A fervent curiosity about technical solutions and how a tech stack can empower CRM.
7. Experience with A/B testing, messaging, and post-campaign analysis.
8. Experience with incentivized and engagement focused campaigns.
9. Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities.
10. A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
11. Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions.