Sr. Associate, Mobility Membership
About the Role
We're looking for a strategic and execution-driven leader to be the driving force behind unlocking the full potential of our Membership program for millions of riders. This role goes beyond simply improving engagement - it's about designing holistic, data-informed strategies that make Membership a daily habit, a top-of-mind choice for riders, and a key driver of the Mobility business.
You will be accountable for creating measurable growth in Trips per Rider (TpR), and Monthly Active Riders (MARs), increasing the breadth of product usage, and deepening the relationship between members and the Mobility platform. By understanding member motivations, usage patterns, and pain points, you'll develop and execute initiatives that improve retention, expand cross-platform adoption (including Delivery, Eats, and other verticals), and accelerate multi-product usage.
You'll work closely with Regional Ops , Finance, Product and Marketing, and teams to identify growth levers, test new engagement tactics, and scale what works - all while ensuring every campaign or feature directly ladders up to core business objectives. In parallel, you'll lead efforts to capture incremental business rider growth, strengthening our footprint in the high-value, high-frequency segment.
This role demands a unique blend of strategic vision, operational excellence, and creativity - balancing long-term platform growth with near-term engagement wins. The right candidate will thrive at the intersection of data and storytelling, can seamlessly move between C-suite discussions and campaign execution details, and is deeply passionate about creating experiences that members can't imagine living without.
What You'll Do
Engagement & Retention
- Develop and execute strategies to increase Mobility Membership engagement through personalized campaigns, targeted offers, and high-impact product experiences.
- Leverage lifecycle marketing, benefit awareness initiatives, and habit-building incentives to deepen member loyalty.
- Develop insights at a local and global level that inform our benefits / incentive strategy.
Cross-Platform & Multi-Product Growth
- Drive cross-platform adoption (E2R and R2E) by encouraging members to use complementary products (e.g., Delivery, other verticals).
- Partner with Product and Marketing to design journeys that unlock multi-product benefits and deliver seamless user experiences.
- Develop targeted acquisition and retention strategies for business and frequent riders, leveraging data insights and segmentation.
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Cross-Functional Collaboration
- Work closely with Product, Marketing, Operations, and Regional teams to align engagement initiatives with broader business priorities.
- Serve as the voice of the member in cross-functional discussions, advocating for experience improvements that drive retention and usage.
Basic Qualifications
- 4+ years of experience in strategy, operations, consulting, analytics, tech, finance, or a related field
- Bachelor's Degree Required
- Excellent communication and stakeholder management skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Effective team player
- Strong analytical and data-driven decision-making skills.
- SQL proficiency and experience with involved data analytics
Preferred Qualifications
- Financial acumen - understands the importance of investments and different means of measuring return
- High standards and a bias toward action. You can find the context and information you need through relationships across the organization, you push for clarity and delivery, and you hold a high bar from your contributions and those of the people you work with
- Experience with membership programs or with marketplace businesses
For Chicago, IL-based roles: The base salary range for this role is USD$116,000 per year - USD$128,500 per year.
For New York, NY-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.
For San Francisco, CA-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.
For Washington, DC-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.
For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuels progress. What moves us, moves the world - let's move it forward, together.
Uber is proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- FSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Mental Health Benefits
Parental Benefits
- Fertility Benefits
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Pet-friendly Office
- Snacks
- Some Meals Provided
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Unlimited Paid Time Off
- Paid Holidays
- Personal/Sick Days
- Sabbatical
- Volunteer Time Off
Financial and Retirement
- 401(K)
- Company Equity
- Performance Bonus
Professional Development
- Work Visa Sponsorship
- Associate or Rotational Training Program
- Promote From Within
- Mentor Program
- Access to Online Courses
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Diversity, Equity, and Inclusion Program