Senior Manager, Senior Adults

About the Role: Uber's Family Team is expanding its mission: in addition to empowering teens and families, we are launching new efforts to unlock the power of mobility for senior adults and people with accessibility needs. As our Senior Manager focused on Senior Adults & Accessibility, you will lead a dedicated team to develop the strategy, execution, and scale of initiatives like Simple Mode, Call2Ride, Senior Accounts in Family Profiles, and accessibility features that make Uber the best rideshare platform for older riders.

You'll drive cross-functional pilots, influence product roadmaps, and develop a playbook for how we understand, reach, convert, and retain 65+ users-one of the largest underpenetrated segments on our platform. This is a highly operational, entrepreneurial, and deeply mission-driven role.

What You'll Do

• Become Uber's chief expert and advocate for Senior Adults: Develop a deep understanding of the real and perceived reasons behind why most senior adults do not use Uber today - and lead the charge (internally and externally) to close those gaps.
• Launch & scale mobility products for seniors: Ensure high impact rollout of Uber's Senior Adult features and service offerings; manage setup and operations including comms, support, legal, safety, product and marketing.
• Drive Adoption & Engagement: Collaborate with PMM, CRM, Brand, and Performance Marketing to shape campaigns and targeting strategies that drive trial (first trips). Drive engagement and retention of senior adult riders, focusing on improving key rider metrics such as trips per rider (TpR), monthly active users (MAU), and rider satisfaction (RSAT). Develop robust and scalable tactics to address unique pain points and move these user segments up the customer lifetime value (LTV) curve. Champion partnerships & community engagement with Policy, BD, and Health, identifying and fostering relationships with organizations focused on senior adults to grow awareness and adoption of our seniors-focused services.
• Build Inclusive Rider Experiences: Deeply understand the specific needs and pain points of senior adults and riders requiring accessibility features. Partner closely with Product and Product Operations teams to inform and iterate on roadmaps, prioritizing features and improvements that enhance accessibility, ease of use, and overall experience for these user groups.
• Operational Excellence: Assess the marketplace health within the context of senior adult and accessibility riders, recommending and executing solutions to quickly address operational challenges. Oversee the day-to-day product performance for these segments, reviewing key dashboards and metrics. Identify experience blockers and detractors specific to senior adults and accessibility, working closely with the Customer Experience, CommOps, and other teams to prioritize fixes and improvements that enhance RSAT.
• Operational Excellence: Monitoring, Strategy, Execution: Measure and report out on success across SOM penetration/MAUs, GBs, 5th trip rate, churn, and others. Conduct analysis to deeply understand underlying trends. Identify and prioritize gaps and opportunities. Recommend strategies to address and build cross-functional buy-in. Implement XPs and scaled solutions. Repeat.
• Stakeholder Management & Strategy: Represent the USC perspective in global working groups and influence roadmaps across Rider, Maps, Health, and Safety teams. Work closely with Policy, Health and Ops teams to pursue senior discounts, healthcare partnerships, and paratransit integrations.

• Bachelor's Degree in economics, management, marketing, finance, or similar field
• 8+ years of experience in operations, strategy, product, growth, or cross-functional program management

• Strong communication and stakeholder management skills
• Data-driven mindset and ability to turn insights into action
• Comfort navigating ambiguity and building 0-to-1 initiativesFamiliarity with accessibility standards and user experience design for older adults
• Experience in launching new products or growing adoption in cross-functional environments
• Strong business acumen and ability to build compelling cases for investment
• SQL experience and working closely with Data Science teams is a plus
• Passion for mobility equity and inclusive technology
• Consumer-obsessed with a deep understanding of what makes a customer experience outstanding, both within and outside of an app.