Media Campaigns Lead, US&C

About the Role

The US&C media team at Uber acts as trusted partners and in-house subject matter experts to the broader organization. We guide Marketing in how Uber's media investment is spent by leveraging our expertise in planning, knowledge of the media landscape and thought-leadership in media innovation to provide insights and strategic recommendations to ensure maximum impact from our advertising dollars. This role will require ongoing stakeholder engagement, and will require influencing and collaborating with cross-functional teams across the organization.

What You'll Do

• Manage priority campaigns in both the US & Canada, ensuring cross-functional teams and agencies adhere to best practices and guidelines
• Act as a the media expert in cross-functional workstreams, ensuring implications and opportunities are clearly identified
• Develop data-backed strategies that offer a clear POV and strong rationale tied to achieving our briefed objectives
• Partner closely with internal stakeholders and cross-functional partners, such as Marketing and Data Science, to design media strategies, identify testing opportunities, and uncover critical insights and learnings

• 8+ years of experience primarily in media strategy, planning and activation, ideally in both agency and in house settings
• Understanding of media and measurement trends, tools and approaches for full funnel campaigns, as well as media budgeting principles and approaches, including the role of 1, 2, 3PD in media recommendations
• Experience managing large scale budgets ($50M+), with hands-on multi-channel investment experience
• Experience navigating cross-functional teams, stakeholders and leadership, representing a clear POV, and advocating for media objectives
• Excellent communication skills, both written and verbal, particularly in clearly synthesizing complex concepts

• 10+ years of experience in media strategy, planning and activation across all channels
• Analytical mindset with the ability to interpret data and provide actionable insights
• Attention to detail and a proactive approach to problem-solving
• Team player with a positive attitude and a willingness to learn and adapt
• Strong time management and prioritization skills and the ability to work under pressure in a fast-paced environment
• Curious and critical thinker, with a genuine interest in media and marketing
• Tech industry experience