Marketing Lead

About the Role

Uber's regional marketing teams play a critical role in establishing deep connections with the markets and communities we operate in today. Representing the frontline of our business, regional marketers work closely with cross-functional regional stakeholders (Comms, Policy, Ops, etc.) to bring our products and brand strategy to life. They work closely with regional and global stakeholders to define regional priorities, owning region-specific marketing efforts, and manage brand campaigns and activations.

Come help us build a brand that is redefining multiple industries on a global scale. We are looking for a strategic senior Marketing Manager to lead our Growth Markets. In this role, you will manage Demand, earners and growth bets challenges, to increase brand visibility and create meaningful connections with key audiences. Collaborating closely with Operations, Communications, and Policy teams, you will execute scalable plans that drive brand growth and support business objectives. This is an exciting opportunity to lead Uber's growth markets marketing campaign, localize efforts in a competitive environment.

• Lead, develop and execute growth markets marketing strategies and plans aligned with the company's brand goals, leveraging scalable campaigns to maximize brand visibility and change behaviour.
• Develop a deep and strategic understanding of market´s priorities (business targets, audience, human tensions), and generate marketing plans that align to both the market priorities and the global brand strategy.
• Conceptualize and execute comprehensive brand campaigns across diverse media channels, guided by a robust measurement and learning agenda.
• Plan and execute brand activations to boost visibility and embed the brand within local culture.
• Oversee and manage the budget for marketing campaigns/ activities, ensuring optimal allocation of resources.
• As a senior member of the team, help set the culture and vision, and provide coaching and support to the team.
• Work cross-functionally with Operations, Policy, Communications, and Performance Marketing teams to drive business and campaign objectives.

• 10 years of marketing experience, with a strong focus on strategy, brand building, and culturally relevant activations.
• Strong business acumen and ability to think strategically and analytically.
• Experience creating regional marketing strategies and plans based on a defined global strategy.
• Strong written communication skills to bring the brand to life in a way that is both consistent with global positioning and locally relevant.
• Excellent relationship management, engaging with partners across multiple functions and global marketing colleagues.
• A strong customer-centric mindset - you are always thinking about how our customers interact with the brand.
• Curiosity and creativity. Full of fresh ideas to generate user growth and build the brand.
• High bar for quality, productivity, and delivering results.
• Experience managing creative, media, and activations agencies.
• Excellent written and verbal communication skills. Must be comfortable presenting and sharing work with leadership.
• Strong leadership presence and interpersonal skills with the ability to influence and motivate people at all levels across a broad variety of job functions. Can stay calm under pressure.
• Collaboration and the ability to work with a large number of teams across multiple disciplines.
• Excellent organizational skills to juggle many tasks without losing sight of the highest priority items and a desire to create and build new processes to enable organizational efficiencies.
• Self-motivation and drive. Ability to work well independently and within a group setting to push projects to completion.
• Native Spanish speaker with advanced English verbal and written communication skills.

• Bachelor's degree in Marketing, Business, or similar, with demonstrated ability in quantitative fields.
• Experience working for a global brand