Lead, Marketing Operations

About the Role

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help riders, drivers, and fleets get moving in more than 10,000 cities around the world. We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit-work with us, and let's move the world forward together.

We're looking for a highly execution-focused and entrepreneurial Lead in the Rider Operations team to join hands with the brand marketing team and bring to life impactful on-ground activations, targeted local marketing strategies, and regionally relevant In-App communications that deliver measurable business outcomes. This role requires a blend of revenue ownership, marketing acumen, and operational excellence to translate business goals into scalable, data-backed execution plans.

What the Candidate Will Do

1. Build a city-level marketing communications plan in partnership with Category Teams, City Teams, and Brand Marketing team.
2. Drive on-ground rider growth initiatives by identifying, prioritizing, and executing BTL activations and partnerships that unlock demand in key markets.
3. Own the end-to-end execution for demand gen activities at the city level -from consumer insights, budgeting, Creative strategy, channel selection, vendor management, measurement, and optimization.
4. Collaborate closely with city operations teams to identify local growth opportunities and design playbooks that can be replicated across cities.
5. Work hand-in-hand with brand marketing and creative agencies to develop communication and activation assets that resonate with target rider segments.
6. Track performance across activations and campaigns; deliver actionable insights that tie marketing investments to business impact and rider engagement.
7. Manage vendor and agency relationships, ensuring strong governance, cost efficiency, and creative quality. Continuously monitor competitor activations, local trends, and consumer behavior to identify whitespace opportunities and innovative formats for engagement.

1. 6-10 years of experience in BTL marketing, operations, or revenue/P&L ownership roles, ideally in consumer tech, FMCG sectors. MBA in General Management, Business, Strategy, or Marketing.
2. Prior exposure to city-level marketing, performance tracking, or lifecycle interventions. Experience working on user acquisition, resurrection, or retention programs at scale.
3. Proven experience planning and executing large-scale activations and partnerships with measurable business outcomes.
4. Strong understanding of marketing analytics and funnel metrics, with the ability to interpret data and drive performance improvements.
5. Hands-on experience managing creative and activation agencies, budgets, and multi-city campaigns.
6. Excellent stakeholder management skills with the ability to work cross-functionally across marketing, ops, and analytics.
7. Exposure to brand marketing or consumer lifecycle management is a strong plus. High bias for action, problem-solving mindset, and comfortable operating in a fast-paced, dynamic environment.