Consumer Growth Lead, Retail, Sub-Saharan Africa

About the Role

As part of the Retail team, you'll own end-to-end consumer growth for Grocery & Retail across Sub-Saharan Africa-driving user lifecycle (adoption, engagement, retention) , pricing, merchandising & membership across existing and new categories. You'll turn insights into scalable programs, set the regional growth roadmap, and align cross-functional partners to deliver step-change outcomes. This is an individual contributor role.

What You'll Do:

1. Set the growth strategy & OKRs: Define the SSA consumer growth vision and country-level priorities across acquisition, activation, frequency, retention, and GR membership attach.
2. Build & scale programs: Design and run experiments across onboarding flows, incentives/pricing & promos, merchandising/discovery, CRM/lifecycle, and value props that resonate locally; turn wins into playbooks that scale across markets.
3. Be the voice of the SSA consumer: Lead funnel/cohort diagnostics, segmentation, and qual/quant research to surface friction (e.g., payments, address/ETA trust, affordability) and whitespace; translate into product/ops requirements.
4. Measurement & rigor: Stand up KPI frameworks and guardrails; run a disciplined experimentation pipeline with clear hypotheses, holdouts, and success thresholds; institutionalize dashboards for visibility.
5. Membership for GR: Own membership targets, benefit strategy (in-app, CRM, promo mechanics), and LTV impact; coordinate with regional Membership stakeholders to localize GR-specific propositions.
6. Influence product & policy: Represent SSA needs in regional forums; shape roadmaps and ops policies that unlock durable growth (e.g., payment methods, fees, substitutions, service reliability).
7. Cross-functional leadership: Orchestrate execution with Local/Regional Ops, Marketing/CRM, Data Science/Analytics, Product, Finance, Merchant Ops, Support, and Legal/Comms.

1. Experience: 5-6+ years in consumer growth, operations, strategy, or analytics (marketplaces/e-commerce/retail preferred).
2. Strategic thinking: Able to translate ambiguous problems into a clear multi-quarter growth strategy, prioritize bets with trade-offs, and set measurable OKRs.
3. Experiment: Proven track record running experiments end-to-end and scaling programs from insight → impact.
4. Analytics: Strong analytics (comfort with SQL and/or BI tools like Looker/Tableau; advanced Sheets), and fluency in causal thinking and test design.
5. Stakeholder management: Excellent stakeholder management and communication across technical and non-technical audiences.
6. Language: Professional fluency in English is required.

1. CRM: Hands-on with CRM/lifecycle (push, email, in-app), segmentation, and incentive economics.
2. Growth-levers: Familiarity with payments in SSA (cards, mobile money), affordability levers, and trust-building in delivery.
3. Loyalty: Exposure to membership/loyalty, pricing & promo strategy, and marketplace dynamics.
4. Multi-market Experience: Experience in multi-country operating models; ability to adapt playbooks to local market realities.
5. Product sense: translating user friction into crisp requirements and trade-offs.