About the Role
U4B is growing rapidly and has ambitious goals to double the business by 2026. CRM is a key contributor to U4B's growth targets and we are looking to add an Audience Targeting Manager to help support our global CRM marketing managers and deployment team in building and launching new CRM campaigns.
What You'll Do
- Execute audience targeting logic (list pulls) for campaigns supporting acquisition and customer programs using SQL on Hive, Presto).
- Author and maintain logic for audience targeting attributes and automated list pulls in various languages such as SQL, Hive QL and Spark.
- Own and maintain a single source of truth for all customer data available to be used for marketing campaigns.
- Use of in-house tools to automate list pulls and other processes.
- Evaluate and prioritize project requests and enhance intake processes.
- Improve campaign KPIs by collaborating on and applying targeting optimization techniques and AB test setup.
- Partner with engineering, marketing, analytics, and data science teams to continuously improve our understanding of customer data.
- Design system-first processes to scale targeting resources, including defining and leading implementation of enhancements to our internal targeting tools.
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Basic Qualifications
- 3+ years of experience targeting audiences for marketing use cases, both ad-hoc and automated; including data integration with CRM or other marketing automation platforms; AND
- 2+ years of experience with SQL
Preferred Qualifications
- Experience with machine learning modeling
- Experience with Basic command of Unix commands / shell scripting
- Fluency and experience with Hive QL, Presto, Spark and Python
For San Francisco, CA-based roles: The base salary range for this role is USD$129,000 per year - USD$143,000 per year.
You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.