Sr Analyst Data Science and Analytics

TransUnion's Job Applicant Privacy Notice

Personal Information We Collect

Your Privacy Choices

What We'll Bring:

Transunion Marketing Solutions is looking for talented analysts with excellent quantitative and analytical skills. Our ideal candidates are determined to combine the art and science of data analytics and marketing to help clients address the complex challenges of marketing effectiveness, ROI, brand equity impact, channel effectiveness, and pricing. In this role, you'll work with senior data scientists on multi-million dollar customer engagements. You'll build your network with the top marketing leadership in major companies across virtually all industries. You'll work hands on with quantitative marketing data to analyze and reveal the business drivers of the Fortune 500. You will develop expertise at the intersection of big data, marketing, and consulting. Our work is not just about delivering a project and moving on to the next challenge. Instead, it's about delivering an evolving stream of value and enabling fact-based decision making.

• Familiarity or interest in data analytics and/or statistical concepts such as marketing mix modeling, multi-touch attribution modeling, multivariate regression, time-series modeling, Bayesian statistics, segmentation modeling, machine learning, data mining, simulation, optimization, forecasting, and ROI analysis
• Working knowledge of Excel, SQL, R, Python or similar
• Bachelor's degree (required) with mathematical or engineering background: Statistics, Data Mining, Operations Research, Econometrics, Finance, Engineering or similar
• An effective client-facing communicator in both written and verbal skills
• Ability to manage multiple projects with a large cross-functional team
• Ability and willingness to learn in a fast paced environment and adapt to the situation
• 1+ years of quantitative analytics experience with marketing metrics and tracking

• You'll help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
• You'll help diagnose business needs, translate into questions that Transunion will answer, and architect ways to wrangle data from multiple sources.
• You'll work closely with Transunion's data scientists, consultants, and external clients to identify new insights, translate findings into the stakeholder's native language and tell stories to make complex things simple to understand and translate into measurable actions.
• You'll implement our unified analytics solutions to address marketing effectiveness, return on investment (ROI), brand equity impact, segmentation, pricing, and environmental factors.
• Ensure rigorous quality control and detect anomalies in the model with ongoing new data stream.
• Validate model results and package them into insightful client-friendly reports on ROI analysis, forecasting, simulation and optimization.
• Analyze big data sets to generate deep insights on paid media, organic media, market conditions, web navigations, and individuals' propensities on multi-step conversion activities in the consumer journeys.
• In our Transunion proprietary analytics platform implement multi-touch attribution models (MTA) and marketing mix models (MMM) that are based on statistics, econometrics, and/or machine learning techniques such as logistic regression, choice model, time-series model, panel data model, Bayesian statistics, ridge regression, structural equations, probability theory, clustering algorithms, etc.
• Work with senior data scientists and offshore associates to ensure model quality in terms of modeling methodologies, data / model validation metrics, actionable insights, and analytical/technical best practices.
• Interdisciplinary work: you'll interact with multiple teams across the firm to implement our end-to-end solutions and improve processes: Data Operations, Solution Architects, Consulting Services, Product and Engineering.