ICD Digital Marketing Operations

Salary Range: USD 110,000.00 per year

Company Description

ICD is treasury's trusted provider of investment technology and the corporate client channel of Tradeweb, a leading global operator of electronic marketplaces for rates, credit, equities and money markets. ICD provides tools for organizations to independently research, trade, analyze, and report on investments. With ICD Portal, over 500 organizations across 65 industries in more than 45 countries gain unbiased access to the market for managing liquidity. Organizations can manage risk across their entire investment portfolio with the AI-driven solution, ICD Portfolio Analytics. All of ICD's award-winning technology solutions are co-innovated with clients, making ICD a preferred provider among corporate treasury professionals.

At ICD, our team of dedicated professionals is passionate about fostering a creative and collaborative culture that leads to company success. As part of Tradeweb, we share a commitment to prioritize the needs of our clients to help continually deliver innovative, best-in-class solutions. Our work environment is fast-paced, dynamic, and fun and filled with individuals from diverse backgrounds and experiences.

Tradeweb Markets LLC ("Tradeweb") is proud to be an EEO Minorities/Females/Protected Veterans/Disabled/Affirmative Action Employer.
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

Position Summary

We are looking for a Digital Marketing Operations Manager who loves building systems, automating processes, and turning marketing data into actionable insights. This person will own our martech stack, reporting infrastructure, attribution models, and the data engine behind both our digital and event marketing.

Responsibilities

• Own the marketing tech stack: Salesforce, Pardot, ZoomInfo, LeanData, Insycle, Google Analytics, Power BI, Funnel, Looker, and Alignly
• Build and optimize dashboards and reporting systems for campaign and event performance
• Analyze marketing data and campaign attribution to uncover actionable insights
• Support ~100 annual events by managing event lists, tracking performance, and syncing data into Salesforce
• Ensure CRM and MAP data hygiene across marketing and sales
• Track digital advertising performance
• Manage website updates and create/edit landing pages as needed
• Automate manual marketing workflows and recommend process improvements
• Collaborate cross-functionally with sales, design, and content teams

• 4+ years in a marketing operations or growth ops role at a B2B or SaaS company
• Hands-on experience with Salesforce, Pardot, Power BI or Looker, Funnel.io and Google Analytics
• Strong analytical skills with the ability to interpret and communicate data insights
• Understanding of marketing attribution (first-touch, last-touch, multi-touch)
• Experience with ZoomInfo, LeanData, and Insycle
• Proficiency in campaign management and digital ad performance measurement
• Comfortable with WordPress site updates and landing page editing
• Proactive problem solver with an eye for automation and process design
• Strong communicator, collaborator, and self-starter

• Familiarity with Alignly or other attribution software
• Experience supporting ABM (account-based marketing) strategies
• HTML/CSS or design skills for minor web edits
• Experience with Cvent or other Event management software

• Automated key digital and event reporting processes
• Delivered clear, reliable dashboards for sales and marketing
• Improved Salesforce/Pardot data hygiene and campaign tracking
• Identified optimizations across the marketing funnel
• Taken ownership of Martech workflows

• Health Insurance: Highly competitive medical, dental, and vision programs
• Hybrid Environment: Our employees have the flexibility of working in the office and from home.
• Health Care and Dependent Care Flexible Spending Accounts: You may elect to set aside pre-tax earnings to pay for eligible health care and dependent day care expenses for you and your eligible family members.
• Maven Family Building Benefit: Maven offers support for fertility and preconception; pregnancy and post-partum; adoption; surrogacy and pediatrics for children up to age 10. Tradeweb provide a $10,000 lifetime reimbursement towards fertility, egg freezing, adoption and surrogacy expenses.
• Building Wealth - 401(k) Savings Plan: Employees are immediately eligible for the 401(k) plan. Participants may contribute up to 75% of eligible compensation into a traditional 401(k) and/or Roth 401(k). Tradeweb will match 100% of the first 4% of compensation that you contribute.
• The current pay range for this role is currently $80,00 to $110,000 per year, based on a regular, full-time schedule. The amount of pay offered will be determined by a number of factors, including but not limited to qualifications, market data, and internal guidelines.
• This role will also be eligible to participate in Tradeweb's discretionary bonus program.

• Pre-Tax Commuter Benefits Program
• ARAG Legal Services
• Employee Assistance Program
• Tuition Reimbursement
• Financial Wellness Tools
• Travel Assistance Benefits
• Pet Insurance
• Corporate Gym Subsidies
• Wellness Perks
• Paid Time Off and Parental Leave