Senior Manager, Marketing

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company's guiding principle, expressed through Tory's collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth - you'll have access to free executive coaching on-demand.

• Partnering with key business stakeholders, including Retail, Merchandising and eCommerce teams, to formulate 360-degree strategic marketing priorities for Japan with the goal of creating deep level of engagement with our target customers
• Design and implement year-round marketing programs, with a clearly outlined Action Plan in tandem with the global/regional key product message map. Work within the defined budget in order to meet pre-defined KPI's and objectives
• Constantly embrace an analytical mindset to measure, review and fine tune marketing tactics according to performance
• Lead the development of 360 concepts and deploy marketing tactics including retail, digital and CRM marketing to support key objectives and make sure all programs across channels are coherent and mutually enhancing
• Strategic planning on Retail marketing calendar and coordinate within the team to support Retail team on all marketing activations, especially the in-store ones.
• Closely collaborate with PR team on the coherent brand messaging to customers and media

• Be the gatekeeper of the Marketing Budget through setting and measuring the KPI and ROI by campaigns to maximize the budget effectiveness
• Accountable for the actual spending per action/ program and the corresponding results
• Accountable to ensure that all reporting is completed according to plan

• Develop CRM mindset within retail and cross-functional colleagues, and foster a customer data collection culture especially on digital tools.
• Provide regular CRM reports with actionable insights to the business unit owners
• Deploy and upgrade functionalities on local clienteling tools and CRM dashboards
• Scope, structure and define process to ensure that campaign selection, program and reporting needs are met
• Contribute towards the global thinking in customer segmentation to ensure that the Japanese context is represented
• Drive CRM and Loyalty Programs that grow local clientele and sales, with the focus on the LINE application

• At least 5 years of solid experience in marketing functions, with strong leadership and consensus building skills
• Digitally savvy. Experienced in the digital marketing landscape in Japan, including all relevant online channels
• Strong interpersonal skills - the candidate should be able to drive goals with the big picture in mind. Also with the ability to work with colleagues both in Japan and at the Headquarters across different cultural backgrounds and personalities.
• Be able to adapt and be flexible.
• Be an outstanding leader who is also a strong team player.
• A proven track record in developing 360 marketing programs
• Relevant marketing experiences with an international company, preferably with luxury product experience
• Candidate must be an excellent communicator who can aptly explain his/her vision and strategy to his/her team as well as having open and frequent communications with cross-functional, cross-regional and HQ teams.
• Must be able to efficiently communicate the brands' vision to external members (agencies, vendors, retail partners, VIPs etc)

• Adaptable - We change before we have to
• Entrepreneurial - We own it
• Collaborative - There's no "I" in Tory
• Client & Brand Focused - We put ourselves in Tory's shoes
• Live the Values - We show up for each other
• Functional Expertise - We're constantly learning and growing