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Vice President, Strategy

AT TMA - The Marketing Arm
TMA - The Marketing Arm

Vice President, Strategy

Dallas, TX

We create cultural resonance for brands. Creativity That Matters is work that shatters the stratosphere. That’s why our quest to discover what’s next is endless — because the only thing we’re afraid of is the status quo. We make culture our personal playground. We launch far past the expected. We chase curiosity, deep into the shadows. We will never be just another agency. And we’ve got the audacity to prove it.

We Are TMA.

Job Overview:

In this role, you will build cultural resonance for brands, leveraging your passion for creativity, culture, understanding how people think/interact, brands, problem solving, and working across departments and leadership to make award winning work. You bring energy, curiosity and passion to all projects, inspiring team members and clients to create world-class work.

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The right candidate will be:

Deeply curious and insightful – able to source insights across a variety of touchpoints including consumer behavior, cultural macrotrends and category dynamics, and lead teams and workstreams in using these insights to identify and solve brand challenges to grow brand business

Inspires teamwork and collaboration - love the guts and glory of the creative process and get your hands dirty alongside the creative team. Equally adept at partnering with senior leadership and junior team members.

Engaging storyteller – able to craft strategies and present them with brevity and purpose which emotionally engage the audience

Constantly growing people – have lead strategy teams, effectively identifying and nurturing talent.

This position is to lead our State Farm team, overseeing multiple workstreams and a team of strategists across:

  • Brand
  • Product
  • Multicultural
  • Social
  • And more…

Every day is different so innate curiosity and the ability to keep many balls in the air are critical.

Responsibilities:

  • Lead and drive breakthrough brand strategies which inspire culturally resonant ideas
  • Provide thought leadership to clients, through owning the day-to-day client relationship.
  • Promote innovative approaches to uncover unexpected behavioral and cultural insights
  • Developing world class brand strategists

Qualifications:

  • 10+ years of experience.
  • Outgoing personality, comfortable in spontaneous conversations at the intersection of brand and business building
  • Passion for culture, identifying and learning new trends
  • Outstanding presentation skills needed to drive ideas, gain credibility and build rapport
  • Ability to quickly adapt into a new organization and make an immediate impact through a positive and proactive nature, high energy level and credible experience
  • Team-first mindset

TMA Perks & Benefits:

  • Continuous training, educational programs, speaker series and workshops  
  • Culture events throughout the year
  • Communities to connect with 
  • Competitive vacation plan, sick days and personal days to prioritize your mental health
  • Summer Flex Days  
  • Parental leave  
  • Comprehensive Medical, Dental and Vision plans 
  • 401K Retirement Savings Plan  
  • Employee Stock Purchase Plan
Client-provided location(s): Dallas, TX, USA
Job ID: 7078727
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Sabbatical
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Stock Purchase Program
  • Professional Development

    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program