Consumer Strategy Director - Multicultural

We are looking for someone who is:

Well-rounded and Passionate. Experienced in multicultural advertising. Proficiency in Spanish a must! We are looking for someone can think holistically about the brand story, with experience developing strategies to bring it to life in compelling ways across the marketing mix.

Commanding and Collaborative: We are looking for someone who can quickly cultivate credibility and trust with both clients and the internal team. They can find the big picture and illuminate the path toward it, while remaining flexible and adaptive to pushes, builds and new information. They will work closely with account, creative and other strategy leads to guide the business together.

An Empowering Leader. Someone who can elevate the thinking of the entire team by continuously working to provide focus and provoke fresh thinking. Someone who can educate and guide clients throughout the process, clearly communicating our approach and the why behind it.

A Problem-Solver: Someone who is intuitive, proactive and willing to move forward without complete information (when necessary). Familiar with traditional marketing and communications frameworks, and comfortable with developing their own on the fly.

Comfortable in a State of Creative Chaos: Ability to be a calm presence who brings clarity and focus to conversations, while making space (and having respect for) for the messy magic of creative ideation.

Deeply Curious. Has insight into how consumers experience a brand and how to inspire a team to create compelling experiences. Reads and thinks broadly about media, content, entertainment, and pop culture.

Focused on growing people. Effectively identifies and nurtures talent. Has the capacity to develop world class Strategists based on needs of the individual.

Responsibilities:

• Partner with clients to identify marketing business opportunities and challenges, helping to frame them in a way that drives innovative solutions.
• Craft creative briefs with a clear and inspiring point of view, providing clarity, focus and fertility for teams.
• Develop strategic plans for our clients and partner with internal teams (account, creative, other strategists) to deliver on them.
• Utilize a hypothesis-driven approach to solving issues, pushing to identify insights that lead to new thoughts and ideas.
• Provide deep understanding of multicultural audiences (priority Hispanic/Latino) target audiences, pushing to illuminate the human problems behind business problems.
• Map consumer journeys and identify optimal points along the path to connect and encourage action.
• Create brand and shopper/retail strategies to drive long-term brand and business growth.

Qualifications:

• 7+ years of experience.
• Bachelor's degree, preferably in marketing or business.
• Experience in multicultural advertising, particularly Hispanic/Latino audiences.
• Strong understanding of the value drivers of a client’s business including the key drivers of customer acquisition, engagement, conversion, retention, loyalty and advocacy.
• Experience leading strategy across a range of categories. Financial services or Insurance would be ideal.
• Creative, out-of-the-box thinker who is intellectually curious with a demonstrated interest in learning, equally comfortable with data and cultural contexts.
• Proven experience developing trust among a client’s leadership team. Ability to partner effectively with internal agency client and department leaders (such as analytics, media, account and creative).
• Confidence and credibility to hold high-level strategic discussions with senior executives internally and on the client side.
• Excellent written and verbal communication skills, presentation experience, as well as thought leadership (white papers, industry trade articles, etc.).
• Self-motivated, high-energy individual who can function in a high demand, performance-driven environment.
• Experience managing individuals is a plus, and that can include direct management or cross-functional leadership.