Vertical Product Marketing Manager, North America Retail - San Francisco

Responsibilities:
- Plan, define and lead a Retail subvertical go-to-market strategy along with the key sales leadership
- Inclusive of sales enablement, product positioning, partnering with XFN teams to drive full-funnel plans
- Partner closely with Sales team to deeply understand user pain points, form business requirements and prioritize solutions to influence the direction of product development
- Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the vertical & market with Product Management and engineering
- Demonstrate a strong understanding of the broader TikTok ecosystem and competitive landscape to develop strategic feedback and positioning.

Qualifications

Minimum Qualifications:
- 5+ years of experience in direct sales, product marketing, strategy or product management with advertising technology products
- 5+ years of significant experience in a specific industry vertical (either as a sales person, or a vertical product marketing manager, or another similar role)
- Experience partnering with and influencing product teams and/or engineering to represent market requirements
- Experience partnering with and influencing sales teams and developing go-to-market strategies

Preferred Qualifications:
- Full-funnel sales experience with a product lens and eye for technical details
- Excellent organization and strong communication skills at all levels of seniority
- Be revenue-driven and revenue-guided in all recommendations

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $128000 - $244889 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): San Francisco, CA

Job ID: TikTok-7529947391866751250

Employment Type: OTHER

Posted: 2025-07-24T00:27:55