Responsibilities
About the Team
TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From executing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise and sales acumen with a customer-centric mindset to help businesses achieve their marketing goals on TikTok.
We are seeking a Vendor Enablement Partner to support the strategic functions of our Vendor Sales Team. This role will be instrumental in driving efficiency, ensuring seamless operational processes, and contributing to revenue and ROI growth through strategic planning and execution.
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Responsibilities
1. Advertising Product and System Knowledge Transfer
- Collaborate with marketing teams, advertising platforms, and CRM platforms to acquire the latest advertising product knowledge, system updates, and related information;
- Convert acquired knowledge into training materials tailored for trainers, supporting them in delivering training to the vendor sales team.
2. Capability Certification System Development
- Design and establish onboarding and on-the-job capability certification systems for the vendor sales team;
- Develop and maintain a knowledge base platform to ensure the sales team has access to up-to-date learning resources and tools.
3. Capability Improvement Initiatives
- Work closely with the quality assurance team to analyze skill gaps within the sales team and design targeted improvement initiatives;
- Create customized training plans based on business needs to help the sales team enhance performance.
4. Trainer Certification Support
- Support the vendor business team in trainer certification processes, ensuring trainers possess professional teaching skills and knowledge;
- Regularly evaluate trainer performance and provide improvement suggestions and resources.
5. Cross-Department Collaboration
- Maintain effective communication with internal marketing, product, operations, and other relevant teams to ensure training content is timely and accurate;
- Collect and address training needs from the sales team to optimize training systems and content design.
Qualifications
Minimum Qualifications
- Bachelor's degree or above, preferably in Marketing, Advertising, Education, or related fields;
- Experience in training operations, advertising product operations, or sales support, with experience in supporting overseas markets being a plus;
- Familiarity with advertising products, CRM systems, and related tools, with the ability to quickly learn and translate complex information;
- Excellent communication and coordination skills, with the ability to collaborate effectively with multiple teams;
- Strong data analysis skills, with the ability to drive training optimization through data insights;
- Proficiency in English, with the ability to use it as a working language.
Preferred Qualifications
- Experience in advertising platform operations, sales team support, or B2B business;
- Familiarity with training system design and implementation, with trainer certification experience;
- Experience in building or managing knowledge base platforms.