Responsibilities
About the Team & Role:
At TikTok, our Global Business Solutions (advertising) team plays a crucial role in generating revenue by promoting our advertising solutions, onboarding new clients, driving effective ad campaigns, and more. As the TikTok community grows at an unprecedented speed worldwide, our GBS team leads groundbreaking projects that are changing the landscape of the advertising industry in real-time. The US Agency team works with some of the largest Ad Agencies across all categories. They are responsible for enabling advertising on the platform and connecting users with brands.
We have established a new function within the Agency team to accelerate TikTok's integration into video-centric media strategies. This new role is part of a dedicated function within the Agency team, including Streaming, Connected TV (CTV), and traditional television. This position is uniquely designed to engage directly with agency video planners and buyers, influencing a distinct investment landscape with its KPIs, buying methodologies, and decision-makers.
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As a Video Agency Partnership Manager at TikTok, you will play a critical role in strengthening our relationships with media agencies and driving the adoption of TikTok's video advertising solutions. Focused on building deep partnerships with video investment teams, your mission is to position TikTok as an essential platform within agency video planning and elevate our presence among premium video offerings such as Connected TV (CTV) and streaming platforms.
This is a high-impact individual contributor role where you will leverage your agency expertise and understanding of video advertising to influence investment strategies and drive meaningful revenue growth.
Responsibilities:
- Drive revenue growth for TikTok by developing strategic partnerships with media agencies focused on Connected TV (CTV), digital and streaming video, serving as a consultative and trusted partner to align investment strategies and buying objectives with TikTok's video solutions to maximize adoption and spend.
- Manage and grow relationships with key media agencies and holding companies, with a focus on video investment teams.
- Build trust and drive preference for TikTok as a core video partner through a value-driven and insights-led approach.
- Collaborate with internal teams, including product, marketing, and client success, to deliver educational initiatives, thought leadership, and tailored solutions for agency partners.
- Stay informed on industry trends, client needs, and competitive developments to inform go-to-market strategies and optimize agency engagement.
Qualifications
Minimum Qualifications:
- 5+ years of experience working within or with media agencies, with a strong understanding of video planning, digital advertising, and audience-based buying.
- Demonstrated success in building and growing agency relationships, particularly within video and streaming media.
- Familiarity with holding company structures and investment processes.
- Strong communication and presentation skills with the ability to engage both operational and senior agency stakeholders.
Preferred Qualifications:
- Experience in digital media, CTV/OTT, or streaming platforms, ideally in sales, partnerships, or agency development roles.
- Exposure to platforms such as Netflix, YouTube, Hulu, Amazon Prime Video, Roku, or similar.
- Strategic thinker with a strong understanding of the evolving video advertising landscape, including programmatic and cross-screen measurement.
- Entrepreneurial mindset with a passion for innovation in digital video and advertising technology.
- Ability to translate complex concepts into compelling narratives tailored for agency audiences.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $110880 - $172200 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.