UK Live Strategy & Operations Manager, TikTok Shop
Responsibilities
The UK Central Live Shopping Team serves as the centre of excellence and a strategic hub for LIVE eCommerce across TikTok Shop UK. Our mission is to accelerate the growth and maturity of the rapidly scaling LIVE eCommerce ecosystem by building scalable frameworks, sharing best practices, and enabling teams, sellers, and creators to succeed in LIVE eCommerce.
We execute on our mission by developing the UK LIVE eCommerce strategy. As well as designing and implementing initiatives to support achievement of the strategy. We work closely with external merchants, agencies and creators.
The team also collaborates with internal cross-functional partners including Category, Campaign Ops, Creator & Affiliate, Product, Data, Finance, and Governance teams to ensure alignment between strategy, execution, and platform capabilities.
This is a highly unique role, combining both strategy and execution. Helping support TikTok Shop's growth in the rapidly scaling UK market.
Responsibilities:
- Data and market analysis: Build dashboards and frameworks to monitor LIVE eCommerce performance (traffic, GMV, conversion, participation, creator activity). Conduct deep dives into seller, creator, and category performance to uncover actionable insights. Identify market trends, emerging live content styles, and fast-growing categories.
- Growth strategy: Design strategic frameworks to onboard, incubate, and scale sellers and creators in the LIVE ecosystem. Provide structured input for product features, traffic strategy, and ecosystem policy adjustments to strengthen the overall live commerce experience.
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- LIVE eCommerce strategic operations: Oversee and advise on operations of our e-commerce studios and merchant LIVE operations to help grow high quality output. Track and evaluate LIVE budget efficiency, including the impact on traffic, GMV, and creator/seller participation. Collaborate with finance, operations, and category teams to optimise spend and ensure long-term efficiency.
- Be familiar with the creation of eCommerce & digital marketing content: Support its development, promotion, and go-to-market.
Qualifications
Minimum Qualifications
- Education: Bachelor's degree or above. Preferably in Marketing, Business, Communications, or a related field.
- Experience: 3+ years of experience in eCommerce, resource allocation, or product marketing, with a track record of executing successful project initiatives.
- Project management and execution: Proven expertise in managing operational projects. Covering incentive programs, budgeting, asset allocation.
- Overall product awareness: Familiar with domestic and global interactive products such as TikTok and Instagram. And LIVE eCommerce in particular;
- Data analysis skills: Ability to interpret performance metrics, adjust resource allocation, and enhance campaign effectiveness based on insights.
Preferred Qualifications
- Experience driving LIVE eCommerce at a merchant, marketplace, or an agency. Or working in a fast-paced retail / eCommerce environment.
- Understanding of livestream formats, creator behavior, or eCommerce business models.
- Experience managing performance-based budgets or incentive programs.
- Outstanding skills in working with, and influencing numerous stakeholder groups.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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