Tokopedia Social Media Specialist - Integrated Marketing (TikTok Shop by Tokopedia, Indonesia)
Responsibilities
About the team
The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.
Purpose of the Role
This campaign ops is the main PIC leading for end to end campaign planning and execution, building strong campaigns that benefit both sellers and platform, excite buyers to shop on platform. The role requires a strategist who is strong in analytics and can translate targets into workable actions. The person would be the center of collaboration across functions to create the most compelling campaign in the market
Responsibilities:
- Develop and execute (including some content production if needed) social media strategies across platforms (Instagram, TikTok, X, Meta, YouTube) in line with Tokopedia's brand and business goals.
- Monitor and analyze social media performance metrics to optimize content, engagement, and campaign effectiveness through regular reporting and actionable insights.
- Conduct ongoing social listening to identify emerging trends, consumer sentiments, campaign related and potential issues or opportunities relevant to the brand.
Want more jobs like this?
Get jobs in Jakarta, Indonesia delivered to your inbox every week.
- Stay up-to-date with platform updates, digital behavior, and cultural trends to ensure Tokopedia stays relevant and ahead of the curve.
- Collaborate closely with internal stakeholders (creative, creators, online marketing and brand teams) and external agencies to plan and execute high-impact campaigns and real-time content activations.
- Ensure consistent brand voice, messaging, and community engagement across all social touchpoints.
- Support campaign retrospectives and competitive benchmarking to refine social strategies over time.
Qualifications
Minimum qualifications:
- Bachelor's degree with 2-3 years of proven experience in managing brand presence on major social media platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Experience working with creative/media agencies, internal and external stakeholders from diverse functions.
- Strong understanding of content, formats, and platform-specific best practices.
- Able to thrive in fast-paced environments and manage multiple deadlines simultaneously.
- A collaborative mindset, proactive attitude, and keen attention to detail are a must.
Preferred qualifications:
- Creative thinking and problem-solving abilities.
- Strong interpersonal and relationship-building skills.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.