TikTok Shop - Strategic Partnership Manager

Responsibilities

The E-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better E-commerce experience to our users. We are looking for passionate and talented people to join our operations team. Together we can build an E-commerce ecosystem that is innovative, secure and intuitive for our users.

This role is based in our Munich or Dusseldorf office.

Responsibilities
- Identify and engage BD multipliers (Amazon agencies, GBS agencies, logistics and eCom software providers, performance marketing agencies, selected associations, etc.).
- Pitch a clear, repeatable value proposition for why it makes sense for them to bring sellers to TikTok Shop-without needing to turn all of those agencies into full TSPs.
- Design scalable partner motions (e.g. referral or incentive concepts)
- Generate and qualify warm seller leads and hand them over to AMs for onboarding and account ownership.
- Keep focus quarterly based on category or assortment gaps (e.g. Fashion), aligned with Cat Leads and BP&O.

Qualifications

Minimum Qualifications
- 5+ years of experience in e-commerce operations, marketplace management, business development or partner management
- Proven track record of building and managing partner ecosystems (e.g., agencies, software providers, logistics partners, associations)
- Strong understanding of seller acquisition, seller enablement and e-commerce growth levers
- Ability to craft and pitch clear value propositions to external partners and stakeholders
- Experience designing scalable partner programs, referral models, or incentive structures
- Strong analytical skills with the ability to identify category gaps, prioritize opportunities, and drive quarterly focus areas
- Excellent communication and presentation skills, with the ability to influence both internal and external stakeholders

Preferred Qualifications
- Understanding of content-based e-commerce is a plus;
- Entrepreneurial and collaborative. Ability to drive successful projects with a wide range of cross-functional teams.
- Quick learner, proactive and resilient. Ability to cope well under tight deadlines and thrive in ambiguous environments.