Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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The E-Commerce team seeks to further advance this mission by connecting buyers, sellers and content creators in one seamless, trusted online shopping experience. The APAC Ecommerce's Governance and Experience team connects buyers, sellers and content creators to ensure a seamless, trusted online shopping experience. We seek to inspire trust by designing and implementing end-to-end governance & experience programmes to enable a thriving international marketplace.
As the Creator Governance leader, you will be responsible for mentoring a regional team of governance strategy and program managers who develop policies, run programmes, and drive operational optimisation to improve users' live-shopping experience. You are a systems-thinker, highly data-driven and can develop strategic roadmaps to govern creators' live-selling performance across their lifecycle: from onboarding and commission control, through their participation in key business events such as campaigns and advertisements, to incentive programmes. To keep our live-shopping ecosystem healthy, you will define scenarios and creator behaviours we want to encourage, do not welcome, and develop policies and enforcement levers to reduce poor quality content and adversarial actors, as well as improve live-selling content ecosystem quality.
Roles & Responsibilities
- Provide mentorship and build a successful regional team that develops and implements data-driven policies and strategies to regulate creators' live-selling and their content. This is to ensure a trustworthy and healthy e-commerce ecosystem
- Utilise data-driven methodologies to optimise content recommendations and close policy and implementation gaps by discovering, measuring, and resolving abusive creator behavioural and content quality trends
- Design and implement solutions to improve TikTok Shop short video and livestream content quality & traffic conversion; increase e-commerce creators' retention and activity; increase awareness of TikTok Shop's policies and rules; increase creator and user satisfaction. This involves working with cross-functional teams across countries to surface nuanced cultural insights, manage regulatory trends, and implement solutions to close gaps across policies, processes, and product
- Lead regional initiatives and programmes that are adapted and implemented successfully across APAC countries in a matrixes organisation
- Drive product feature improvements and channel this feedback in a structured and timely manner to the Product, Engineering, Algorithm teams
- Design, coordinate and execute a variety of high profile ad hoc insights projects using a range of various methodologies to understand users' viewing and purchasing preferences and iterate content strategies accordingly to provide the most trustworthy and localised content for each region
Qualifications
- Bachelor's degree and above, preferably in a quantitative field such as Analytics, Statistics, Mathematics, Engineering, Economics, Data Science etc from a top tier institution. Advanced degree preferred
- 7+ years of professional experience in Strategy or Operations Management Consulting, Platform Governance, Trust and Safety Policymaking and Operations Management, or Ecommerce Strategy, Seller or Product Growth, Risk, Compliance, or Experience programmes
- 3+ years of people management experience with a size of 10 or more
- Able to thrive in ambiguous situations and forge a path forward to build solutions from 0 to 1. Ability to shuttle from strategy development to strong execution
- Highly data driven, with experience analysing and utilising data-driven methodologies for segmentation, risk discovery, programme design, and OKR business goal setting. Strong business, product, and research acumen
- Driven, proactive, action-oriented and results-oriented with strong critical thinking abilities -- able to thrive in a fast-paced, matrixed and very dynamic environment. Able to absorb dense information quickly
- Excellent stakeholder and programme management ability -- to influence cross-functional stakeholders, including senior leaders to achieve results
- Proficiency with data analysis tools (e.g., advanced Excel, SQL, Python) and experience analysing large data sets is advantageous
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too