Responsibilities
About the team:
We are seeking a product leader to join our US TikTok Shop User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers worldwide. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.
Responsibilities:
- Own the end-to-end product strategy for re-engaging users through content-driven surfaces (e.g., For You feed, Shop tab, notifications, retargeting).
- Partner with Data Science, Product Marketing, and Algorithm teams to identify high-potential user cohorts and trigger points for reactivation.
- Design, launch, and optimize A/B tests that deepen user engagement and maximize downstream conversion (GMV).
Want more jobs like this?
Get jobs in Seattle, WA delivered to your inbox every week.
- Collaborate with the Content and Creator teams to optimize discoverability and surface relevant touchpoints that drive return usage.
- Translate lifecycle insights into roadmap features that reduce churn and increase DAU-to-purchase conversion.
Qualifications
Minimum Qualifications:
- Bachelor's degree in business, computer science, economics, supply chain, or a related field.
- At least 3 years in Product Management, ideally in content commerce, retention, or lifecycle engagement roles.
- Deep understanding of re-engagement loops and user behavior in social or commerce platforms.
- Data-fluent; able to translate insights into scalable features and run experiments with clear hypotheses.
- Experience partnering with Algorithm, DS, and Product Ops teams in fast-paced environments.
Preferred Qualifications:
- Familiarity with content systems, creator ecosystems, or recommendation models is a strong plus.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $156864 - $296020 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.