Skip to main contentA logo with &quat;the muse&quat; in dark blue text.
TikTok

TikTok Shop- Mass Incubation Manager Lead- Growth

Seattle, WA

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us:
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Want more jobs like this?

Get Account Management jobs in Seattle, WA delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.

Join us.

About the Role:
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth can not be underestimated.

With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our E-commerce Operations team in the US, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users. We aim to deliver high quality products together with a unique customer experience via TikTok.

Responsibilities:
- Collaborate with cross-functional teams, including Product, Engineering, Design, and Marketing, to identify growth opportunities, develop product initiatives, and implement data-driven experiments to improve key growth metrics.
- Devote attention to newly onboarded sellers on TikTok Shop, strategizing to maximize sustainable growth and success throughout their lifecycle.
- Develop and refine seller incubation strategies tailored to high-potential SMB sellers, ensuring their seamless integration into the platform.
- Analyze seller performance metrics to identify areas for improvement within the incubation program, providing valuable insights for product development and process enhancement.
- Act as a liaison between sellers and product development teams, conveying the needs and feedback of sellers to inform product enhancements and optimizations.
- Take ownership of channel management and seller communication strategies, utilizing various approaches such as email outreach and mass account management.
- Collaborate with internal and external stakeholders to share knowledge and drive the adoption of best practices within the e-commerce ecosystem.
- Develop comprehensive e-commerce content strategies and success playbooks, including video and Live content, offering strategic guidance and recommendations to SMB sellers.

Qualifications

- Bachelors degree or above.
- 5+ years of experience in e-commerce business management; Mixed experience in e-commerce incubation, growth, product, mass account management.
- 5+ years experience in e-commerce merchandising, live and short video content strategy, or account management.
- 3+ years of people management experience, preferably in a high-growth, start-up setting.
- Strong knowledge of the US e-commerce landscape, and consumer demands.
- Excellent written and verbal communication skills, experience in a highly results-oriented environment with external customer interaction is required.
- Attention to detail, affinity with numbers, be logical and strong at problem solving.
- Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ecommerce.accommodations@tiktok.com.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $136800 - $273600 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

Client-provided location(s): Seattle, WA, USA
Job ID: TikTok-7335151153519282470
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.