TikTok Shop - Marketing User Growth Strategy (Integrated Marketing) (Malaysia)

Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

Roles & Responsibilities:
1. User Growth Marketing Strategy: Drive the development of holistic market strategies grounded in data-driven insights and aligned with campaign and business objectives. This includes identifying market opportunities, defining product and brand positioning, crafting promotional narratives, selecting optimal marketing channels, and tailoring messaging to key audience segments. The goal is to strengthen brand competitiveness, increase market penetration, and deliver measurable impact at the country level
2. User & Market Insights: Analyze user data and market trends to gain a deep understanding of customer needs and purchasing behavior. Segment users effectively and implement tailored strategies to enhance user engagement, loyalty, and overall shopping experience.
3. Subsidy Program Operations: Manage the end-to-end lifecycle of subsidy projects by optimizing policies, designing differentiated operational strategies, and introducing innovative product solutions. Drive merchant retention and value through effective subsidy mechanisms, merchant onboarding, tool efficiency improvements, and backend product optimizations - all aimed at enhancing business efficiency and operational capability.
4. Cross-Functional Collaboration: Collaborate closely with key stakeholders across user growth, product, operations, and other relevant departments. Ensure seamless coordination of resources and alignment across teams to support the execution of marketing strategies and achieve campaign and business outcomes.

Qualifications

Minimum Qualifications:
- Minimum Bachelor's Degree or above, preferably in marketing, data analysis, statistics, marketing intelligence, business intelligence or related fields
- 3-5 years of experience in marketing strategy/e-commerce operation/business analysis, preferably with experience in the top consulting industry/top e-commerce companies/top service providers;
- English proficiency is required.
- Strong analytical and strategic thinking: demonstrates solid logical reasoning and data analysis skills, with proficiency in tools such as Excel, SQL, and data visualization platforms. Capable of translating complex data into high-quality strategic recommendations. Possesses strong learning agility, adaptability, and a strategic mindset, with sharp business acumen and the ability to identify insights and opportunities in a dynamic environment.
- Excellent communication skills and a collaborative mindset, with the ability to effectively coordinate across departments and align stakeholders. Skilled at driving cross-functional initiatives and ensuring smooth execution and delivery of projects through clear communication, resource alignment, and team synergy.

Preferred Qualifications
- Creative mindset with a focus on innovation and testing