TikTok Shop - Marketing Event Lead, US

Join us.

Team Overview
The commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates. We are looking for an Event Lead to join our newly formed e-commerce team. This position will sit together with our Global Brand Studio and plays a critical role in establishing and leading strategic commerce event sponsorships and activations.

Overview:
The Event Lead will provide team leadership and oversight across some of TikTok's most influential e-commerce event moments. The Event Lead will be responsible for ensuring creativity and joy are central to everything we make and put out into the industry ecosystem. They will partner closely with TikTok's Director of Global Events, to partner on key executions.
The ideal candidate is a forward-thinking leader with proven experience bringing live events and experiential activations to life. They will have a strong vision for event strategy and execution, team motivation, and a pulse on industry event trends. Key candidates will ideally have familiarity with e-commerce and retail focused events, as well as an ability to conceptualize live activations that support the growth of e-commerce.

Responsibilities:
- Lead event development and execution for specific e-commerce initiatives across a variety of industry events
- Bring innovative thinking and executional expertise to each event including integrating the latest and greatest event trends and technology
- Oversee and at times, manage all aspects of event production, including, but not limited to:
- Interface and act as main point of contact for business marketing teams
- Drive multiple projects forward simultaneously
- Help organize and set-up projects for success from initial stages through execution
- Partner closely with cross-functional department and internal Studio team to develop and recommend full event experience and execution
- Drive budget development, management, tracking and reconciliation
- Partner with US e-commercer Operations leadership on clearly identifying, outlining and tracking measureable event KPI's
- Manage and mentor a team of event managers helping to define team OKR's and performance
- Clearly articulate TikTok and TikTok Shop's brand vision internally and with third-party production vendors to create best-in-class experiences that bring joy to consumers
- Bring deep knowledge and understanding of the experiential landscape to the planning process
- Research, identify and recommend up and coming agencies
- Build relationships with local event production teams and key industry events, conventions, etc.

Qualifications

Minimum Qualifications:
- Minimum 5 years of experience in an event-specific role. Agency and ecommerce and/or retail experience preferred
- Rich experience in executing a wide variety of large-budget experiences in entertainment and tech event spaces. Large-scale activations at consumer-facing festivals, trade shows, and industry events are a must

Preferred Qualifications:
- Proven history of collaborating across multiple disciplines to meet campaign event goals (marketing, b2b, media, creative, social, etc.)
- Ability to create decks, presentations, budgets, run-of-show documents, etc.
- Ability to communicate clearly while operating in a fast-paced environment
- Proven history leading a team

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $111466 - $192533 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.