TikTok Shop - Growth Strategy Manager (Merchandise Supply)
Responsibilities
About the team
The merchant acquisition and incubation team in TikTok Shop UK's primary objective is to mass attract and onboard sellers and incubate them to certain levels through scaling means.
About the role
We are looking for an incentive strategy manager to support seller growth. This role is suited for an experienced analyst with consulting or tech experience with strong data skills and business insights or UG product manager.
Responsibilities:
1. Identify key business challenges, develop hypotheses, analyse data, and uncover opportunities to drive TikTok Shop merchandise supply growth. Areas of focus include but are not limited to seller performance, category development, merchandise expansion, content, traffic, and incentive strategies.
2. Define and track key business metrics and targets, leveraging dashboards and business reports to monitor progress, diagnose issues, and identify growth opportunities to support business reviews and decision-making.
3. Drive short- and long-term business planning, working closely with senior management to define strategic initiatives and develop clear, structured proposals for growth.
4. Conduct data-driven research by synthesising internal and external insights to formulate actionable near-, mid-, and long-term business recommendations, ensuring adaptability in a fast-changing environment.
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5. Collaborate cross-functionally with key stakeholders, effectively managing dependencies and influencing business decisions to enhance operational efficiency and drive meaningful change.
Qualifications
Minimum Qualifications
1. Bachelor's degree or above, with 1-3 years of experience in business analysis, CRM analysis, or data analytics within the e-commerce industry preferred.
2. Strong analytical and problem-solving skills, with experience in SQL, R, or Python; familiarity with BI tools (such as Tableau or Power BI) is a plus.
3. Self-starter and fast learner, with an entrepreneurial mindset, strong judgment, and the ability to think independently.
4. Results-driven, with a strong sense of ownership and the ability to work closely with business teams to drive measurable impact.
5. Excellent communication and cross-functional collaboration skills, capable of conveying complex analytical insights to diverse stakeholders and influencing decision-making.
Preferred Qualifications
1. Strong critical thinking and problem-solving abilities to identify growth opportunities and challenges, and propose innovative, data-backed solutions.
2. Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently.
3. Ability to thrive in ambiguity, adapt to change, and persist through challenges.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.