TikTok Shop - Education Channel Effectiveness Manager

Responsibilities

E-commerce's Governance and Experience (GNE) is a global team striving to achieve high customer satisfaction, promote a sustainable sales environment, and provide the perfect purchase experience.

We are looking for an experienced and strategic Education Channel Effectiveness Manager to lead the development and execution of policy education initiatives for TikTok Shop in the U.S. market.

In this role, you will drive transparency in platform governance, reduce policy violations, and foster a culture of compliance through scalable and impactful education programs. You will also serve as a key cross-functional partner, working closely with global and regional stakeholders to shape and optimize our end-to-end policy education framework.

Responsibilities

1. Drive transparency in e-commerce governance policies by building up the framework and channel of seller/creator-facing education-both online and offline, internal and external-that is clear, actionable, and aligned with TikTok Shop's strategic goals.

2. Develop and execute data-driven education strategies to identify optimal delivery channels and formats that effectively reach sellers, reduce policy violations, and improve overall seller compliance behavior.

3. Lead the creation, management, and continuous improvement of internal and external, online and offline education content, ensuring relevance, accuracy, and effectiveness across seller segments.

4. Act as the voice of the seller/creator by collecting insights and feedback to stay ahead of key workflow changes, policy updates, and enforcement standards. Use strategic tools, systems, and analytics to surface trends and provide actionable recommendations to enhance education efforts.

5. Establish and maintain strong cross-functional partnerships with global and regional teams, including Operations, Legal, PR, Strategy, Product, and Business Leadership, to collaboratively design, standardize, and scale policy education workflows and processes.

Qualifications

Minimum Qualification(s):
- Proven experience (typically 5-8+ years) in policy education, content strategy, compliance, seller operations, or a related field-preferably within e-commerce or tech platforms.
- Strong project management and stakeholder engagement skills, with the ability to lead complex initiatives across multiple teams and time zones.
- Analytical mindset with experience using data to drive decisions and optimize program performance.
- Excellent written communication skills; ability to distill complex policy into clear, engaging educational materials.
- Self-starter with a strategic mindset, capable of balancing short-term execution with long-term planning.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $111467 - $206172 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and