TikTok Shop - Creator Business Development & Incubation Manager

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Key Responsibilities:

Creator Recruitment & Onboarding:
- Identify and engage emerging and established creators/influencers to join our platform.
- Develop and execute personalized and scaled outreach campaigns to attract top talent.
- Lead the onboarding processes, ensuring a seamless experience for new creators.

Relationship Management:
- Serve as the primary point of contact for a portfolio of creators/influencers.
- Build and maintain strong relationships, providing support and resources to maximize their success.
- Regularly communicate platform updates, monetization opportunities, and best practices.
- Equip creators with the fundamental knowledge to be successful on TikTok Shop.

Strategic Growth Initiatives:
- Design and implement programs to drive creator growth and retention.
- Collaborate with cross-functional teams to improve tools and features that enhance the creator experience.
- Identify trends in the creator economy and propose initiatives to stay ahead of industry developments.

Partnership Development:
- Facilitate collaborations between creators and brands, fostering mutually beneficial opportunities.
- Work with the category, global key accounts and marketing teams to design campaigns that amplify our onboarding initiatives.

Performance Analytics:
- Track and analyze key performance metrics for creators and campaigns to drive future performance.
- Provide actionable insights to optimize growth strategies and monetization efforts.
- Deliver regular reports to internal stakeholders on creator ecosystem performance.

Qualifications

Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Communications, or a related field (or equivalent experience).
- 3+ years of experience in GTM, marketing, sales, business development, influencer marketing, or talent management within the social media, entertainment, or tech industries.
- Strong understanding of TikTok's platform, content creators and audience.
- Proven track record of identifying and building relationships with creators or influencers.
- Strong understanding of the creator economy, social media platforms, and digital content trends.

Preferred Qualifications:
- Experience working at a social network, creator-focused platform, marketing firm, or talent agency.
- Familiarity with influencer monetization models, such as ad revenue sharing, brand partnerships, and subscription-based services.
- Proficiency in analytics tools and CRM platforms.
- Comfortable analyzing data and drawing actionable conclusions.
- Ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment
- Experience in content-driven eCommerce is highly preferred

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $77969 - $144400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.