TikTok Shop - Category Manager

Responsibilities

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

This role is based in our Munich Office

Responsibilities:
- Define the long-term vision and strategic roadmap for your category, setting direction and leading key cross-functional initiatives.
- Co-own the full P&L responsibility for your category, driving both topline and profitability.
- Leverage industry knowledge and your professional network to fuel category growth and success.
- Build and mentor a high-performing team-hiring, developing, and coaching top talent.
- Identify, prioritize, and onboard new sellers, actively shaping the category's ecosystem on TikTok Shop.
- Drive end-to-end seller development by managing strategic relationships and optimizing their performance.
- Collaborate with internal teams-including operations, product, and marketing-to unlock seller potential and accelerate adoption of livestream and short video commerce.
- Operate effectively in a dynamic environment, navigating ambiguity, adapting to change, and influencing key stakeholders to enable strategic decisions.
- Break down complex problems, identify innovative approaches, and implement scalable solutions to drive long-term success.

Qualifications

Minimum Qualifications:
- 5+ years experience in Business development or similar role
- Proven experience leading or mentoring and scaling high-performing teams.
- Strong strategic mindset with the ability to execute with precision and operational excellence.
- Demonstrated ability to use data-driven insights to inform decisions and optimize performance.
- Extensive experience in category management with a track record of delivering ambitious results.
- Deep understanding of the German market, including consumer behavior, digital trends, and mobile commerce transformation.
- Growth-oriented, entrepreneurial mindset with excellent communication and stakeholder management skills.