TikTok Shop - Campaign Strategy & Growth Manager
Responsibilities
About the Team:
MAI (Merchant Acquisition & Incubation) team is responsible for EU merchant growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
About the Role:
We are seeking a proactive and results-driven Seller Content Growth Manager to accelerate content penetration and content diligence across our seller ecosystem. This role is critical in helping sellers unlock growth opportunities through effective content strategies, tailored initiatives, and scalable engagement programs. You will be responsible for identifying seller segments and blockers, designing targeted solutions, and ensuring sellers adopt best practices that drive long-term success.
Working cross-functionally with education, operations, and community teams, you will ensure that sellers receive the right support, knowledge, and motivation to continuously improve. This is a unique opportunity to shape seller growth at scale while creating meaningful impact for our platform and ecosystem.
Responsibilities:
- Seller Analysis & Segmentation: Identify seller segments, challenges, and adoption barriers using data-driven insights. Segment sellers by tier or problem type and design tailored solutions for each group.
- Program Development & Execution: Design and execute initiatives that increase seller content penetration and diligence. Develop frameworks to monitor and measure program success, ensuring continuous optimisation. Collaborate with education teams to create sustainable training and knowledge-sharing mechanisms.
- Growth Monitoring & Reporting: Track seller performance and engagement metrics to assess content impact. Report insights and recommendations to leadership, ensuring alignment with strategic goals.
- Seller Engagement & Outreach: Develop outreach strategies that drive high seller engagement with growth programs. Act as the bridge between sellers and internal teams, surfacing seller feedback to improve solutions. Foster a community-driven environment where sellers feel supported and motivated.
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- Cross-Functional Collaboration : Partner with internal stakeholders across product, operations, and mass account managers. Ensure alignment and scalability of programs that enhance seller experience and growth.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Communications, or related field (or equivalent experience).
- Proven experience in e-commerce, seller operations, content strategy, or growth-focused roles.
- Strong analytical and strategic thinking abilities, with expertise in turning insights into action.
- Excellent operational and project management skills, with a detail-oriented execution mindset.
- Familiarity with e-commerce content management, seller incubation, and industry trends.
Preferred Qualifications:
- Creative, innovative thinker with a problem-solving mindset and ability to build scalable solutions.
- Strong interpersonal and communication skills, with ability to influence cross-functional teams.
- Self-motivated, adaptable, and comfortable working in a fast-paced, evolving environment.
- Basic SQL knowledge - Able to create queries & link tables.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.