Skip to main contentA logo with &quat;the muse&quat; in dark blue text.

TikTok Shop by Tokopedia - Mall Strategist, Special Project - Indonesia

AT TikTok
TikTok

TikTok Shop by Tokopedia - Mall Strategist, Special Project - Indonesia

Jakarta, Indonesia

Responsibilities

About the Team
As the TikTok Mall Strategist, you will drive the long-term vision and operational execution of TikTok Mall in Indonesia. You will act as the bridge between business strategy, data analytics, and cross-functional teams to identify growth opportunities, optimize resource allocation, and build a sustainable ecosystem for brand merchants. This role requires a blend of strategic thinking, operational rigor, and a deep understanding of Indonesia's digital commerce landscape.

Roles & Responsibilities:
- Lead the development and execution of TikTok Mall's mid & long term roadmap, focusing on merchant growth, user experience, and ecosystem sustainability.
- Define and prioritize high-impact initiatives (e.g., exclusive mall benefit, Mall IPs, localized content ecosystem) through data-driven insights and market analysis.

Want more jobs like this?

Get Data and Analytics jobs in Jakarta, Indonesia delivered to your inbox every week.

By signing up, you agree to our Terms of Service & Privacy Policy.

- Partner with product, marketing, logistics, and merchant operations teams to align strategies and ensure seamless implementation of initiatives.
- Drive collaboration with TikTok's regional and global teams to leverage best practices and resources.
- Design and optimize tiered merchant programs to enhance loyalty and drive GMV growth.
- Identify gaps in merchant support and launch to improve their performance.
- Monitor key metrics (merchant retention, user conversion, content engagement) and conduct in-depth analysis to identify bottlenecks and opportunities.
- Build predictive models to allocate resources efficiently (e.g., traffic boost) and evaluate ROI of strategic initiatives.
- Stay ahead of industry trends and competitor moves to position TikTok Mall as the preferred platform for brands.
- Engage with local merchants, influencers, and consumers to gather feedback and iterate on strategies.

Qualifications

Minimum Qualifications:
- 5+ years of experience in strategy, business analytics, or operations roles, with at least 1 year in e-commerce or digital platforms.
- Proven track record of leading strategic projects, with a deep understanding of Indonesia's cultural and business nuances.
- Entrepreneurial spirit with a bias for action in fast-paced environments.
- Strong communication skills to influence senior leaders and external partners.
- Passion for e-commerce innovation and a customer-centric mindset.
- Prior experience in MBB consulting, top-tier internet companies, or global brands is strongly preferred.

Preferred Qualifications:
- Strategic Mindset: Ability to translate ambiguous challenges into actionable plans, balancing short-term goals with long-term vision.
- Data Fluency: Proficient in SQL, Python, or similar tools; experience with BI platforms (e.g., Tableau, Power BI).
- Cross-Cultural Agility: Demonstrated success working in multicultural environments; fluency in English and Bahasa Indonesia is a plus.
- Operational Excellence: Track record of driving complex initiatives from ideation to execution, collaborating with multiple stakeholders.
- Candidates with experience in content-commerce ecosystems (e.g., Instagram Shopping) are strongly encouraged to apply.

Client-provided location(s): Jakarta, Indonesia
Job ID: TikTok-7399599320922114354
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

Hear directly from employees about what it is like to work at TikTok.