Responsibilities
About the Team
In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.
Roles & Responsibilities:
- Responsible for initiating, developing, and executing Brand IP marketing campaigns
- Collaborate and coordinate across various stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams for campaign creation and external teams
- Conduct data analysis on campaign performance (including order and GMV targets), good at problem solving and able to solve issues with innovative ideas, partnerships and activations that enhance campaign performance
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- Keep abreast of trends on social media, e-commerce, digital marketing, and industry developments; leverage trends and developments to optimize campaigns' creative ideas and enhance brand awareness and influence
- Responsible for ensuring campaign delivery and optimizing campaign revenue
Qualifications
Minimum Requirements:
- Proficiency in the end-to-end process of developing IP marketing campaigns
- Proven experience in owning a comprehensive marketing campaign from ideation to execution
- Fluency in ecommerce, marketing campaigns and livestream language
Preferred Qualification
- Minimum Bachelor's Degree or above
- 3 years of experience in e-commerce specializing in livestream or short videos
- English language proficiency