Responsibilities
About the Team
In this team, you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.
Roles & Responsibilities:
- Responsible creator management and collaboration, implementing a tiered strategy approach to support the growth of key performance metrics.
- Collaborate and coordinate across various stakeholders from end to end, including working with internal account managers, creator manager, and other cross-functional teams for campaign creation and external teams
- Conduct data analysis on campaign performance & creators growth, good at problem solving and able to solve issues with innovative ideas, partnerships and activations that enhance campaign performance
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- Demonstrate expertise in product selection logic, anticipate new and trending products, develop product selection strategies and mechanisms, and guide creators in aligning with product offerings.
- Aware about trends on social media, e-commerce, digital marketing, and industry developments; leverage trends and developments to optimize campaigns' creative ideas and enhance brand awareness and influence
Qualifications
Minimum Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Proven experience in creator/influencer management, digital marketing, or a similar role.
- Strong understanding of e-commerce, content marketing and overseas consumer behavior
Preferred Qualifications:
- Proficiency in the end-to-end process of developing comprehensive marketing campaigns, creators management or KOL management from ideation to execution
- Proven experience in creator/influencer management, digital marketing, or a similar role.
- Strong understanding of e-commerce, content marketing and overseas consumer behavior
- Ability to manage multiple projects simultaneously and meet deadlines.