TikTok Shop - Business Analyst, Seller Strategy
Responsibilities
About the Team
TikTok eCommerce is building a next-generation commerce experience that combines content, community, and commerce. The Seller Strategy team plays a critical role in enabling merchant growth through scalable, data-driven programs and strategic planning. We aim to build a thriving merchant ecosystem by developing lifecycle strategies that support seller acquisition, activation, and retention.
We are looking for a highly motivated Business Analyst to join the Seller Strategy team and support data-backed decision-making, strategy execution, and program optimization.
Responsibilities
- Support the development of seller lifecycle and growth strategies by conducting data analysis, building dashboards, and creating structured insights
- Analyze key merchant metrics to identify pain points and opportunities across different segments (e.g., onboarding, activation, retention)
- Collaborate cross-functionally with product, category, marketing, operations, and data science teams to deliver seller-facing programs
- Participate in the design and optimization of merchant incentive policies, resource allocation strategies, and performance tracking
- Drive deep-dive analyses on business performance, supporting strategic decisions and OKR alignment
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Qualifications
Minimum Qualifications
- 1+ years of experience in business analysis, strategy, consulting, e-commerce, or a related field
- Strong analytical and problem-solving skills, with proficiency in SQL, Excel, and data visualization tools (e.g., Tableau, Looker)
- Excellent communication and stakeholder management abilities
- Comfortable working in a fast-paced, ambiguous environment with multiple priorities
- Strong business acumen and a collaborative, proactive mindset
Preferred Qualifications
- Experience working in or with e-commerce or tech platforms
- Familiarity with seller operations, cohort analysis, or lifecycle management
- Passion for using data to drive impact and continuous optimization
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $88920 - $144400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.