Responsibilities
About the team
The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.
We are seeking a highly analytical and strategic Product Manager to drive data-informed growth for TikTok Shop in the U.S. You will sit at the intersection of product strategy, analytics, and lifecycle innovation-crafting growth hypotheses, validating them with experimentation, and influencing senior stakeholders. This role is perfect for someone who thinks deeply about metrics, user funnels, and sustainable growth mechanisms.
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Responsibilities
- Lead the definition and execution of data-driven user growth strategies for the U.S. market.
- Collaborate with Data Science and Growth Engineering to run high-quality experiments that improve CAC, LTV, and referral efficiency.
- Partner with cross-functional leaders to shape product priorities through analytical models, simulations, and scenario planning.
- Identify key levers in user segmentation, activation, and retention, and guide Product and Marketing initiatives accordingly.
- Build frameworks and dashboards that help track ROI and inform leadership decisions.
Qualifications
Minimum Qualifications:
- 3+ years of PM experience with a strong foundation in analytics, experimentation, and growth strategy.
- Proven success owning 0→1 and 1→n product strategies backed by rigorous quantitative analysis.
- Ability to define and monitor north-star and guardrail metrics with strong modeling intuition.
- Exceptional communication skills to synthesize insights for both executive and technical stakeholders.
- Bonus: Experience in marketplaces, referral systems, or optimization of co-funding/subsidy programs.
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $141588 - $234080 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.