Responsibilities
About the team
The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.
The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.
About the role
We are looking for an Account Growth Strategist to drive targeted seller incubation and portfolio growth. This role focuses on scaling mid-potential sellers from $4.5K/month to $30K+/month GMV through account management, tailored sellers education, community engagement, and strategic program execution. You will play a critical role in identifying growth levers, managing seller relationships, and owning key incubation initiatives from end to end.
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Responsibilities:
1. Take full ownership of incubating high-potential SMB sellers by identifying their growth paths and supporting them in achieving key business milestones
2. Deliver tailored solutions through a combination of 1:1 high-touch seller diagnosis (to uncover pain points and growth opportunities) and scalable horizontal enablement programs
3. Manage communication channels (e.g., Lark groups, instant messaging) to drive mass account management activities such as forecasting, troubleshooting, seller education, and program rollouts
4. Lead and execute one incubation program end-to-end-covering proposal development, planning, execution, performance tracking, and impact evaluation with support from strategy
5. Collaborate cross-functionally with category, operations, and product teams to unlock growth levers and ensure seller success
6. Monitor key performance metrics and provide actionable insights to improve seller performance and program effectiveness
Qualifications
Minimum Qualifications
- Bachelor's degree or above with 1-3 years of experience in account management, business development, or program management, preferably in e-commerce or a fast-paced environment
- Strong strategic thinking, business acumen, and analytical skills-able to translate data into actionable growth plans
- Excellent communication and relationship-building skills; capable of diagnosing seller needs and driving impactful conversations
- Self-starter with a strong ownership mentality and a proven track record of managing projects end-to-end
Preferred Qualifications
-Hands-on and detail-oriented, willing to take on operational tasks and execute efficiently.
-Ability to thrive in ambiguity, adapt to change, and persist through challenges in a fast-paced environment.