TikTok LIVE - US Growth Marketing - Creators
Responsibilities
About the Team
The TikTok LIVE team's mission is to work hand-in-hand with creators, influencers, and communities to create an environment that brings people together in real time through meaningful, interactive connections.
As an Integrated Marketing Manager focused on creator and content storytelling, you will help showcase the best of TikTok LIVE creators and build campaigns that inspire more creators to go LIVE. You will execute integrated marketing initiatives that bring awareness to TikTok LIVE's creator community, celebrate their success stories, and drive creator engagement.
We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.
Responsibilities
- Execute Creator Campaigns: Support the planning and execution of creator-focused marketing campaigns across owned and earned channels (e.g., in-app, social, comms).
- Lead Content Storytelling: Identify, craft, and publish impactful creator success stories that showcase the unique value of TikTok LIVE.
- Drive Creator Recognition Programs: Assist in developing and launching initiatives that spotlight and celebrate top creators during key moments (e.g., seasonal campaigns, milestones).
- Collaborate Cross-Functionally: Work closely with teams across LIVE Ops, Content Strategy, and Product Marketing to ensure campaigns align with creator growth and retention goals.
- Optimize Channel Strategy: Maintain and evolve best practices for storytelling across TikTok's owned channels, ensuring consistent, creator-first messaging.
- Track & Analyze Performance: Monitor campaign results and creator engagement, delivering insights and recommendations to drive continuous improvement.
Qualifications
Minimum Qualifications:
- Bachelor's degree in Marketing, Communications, Media, or a related field
- 2-5 years of experience in marketing, content strategy, or creator/influencer programs
- Strong storytelling and content development skills for digital and social platforms
- Proven project management skills; ability to manage multiple campaigns simultaneously
- Experience analyzing campaign performance and using data to inform strategy
Preferred Qualifications
- Experience working directly with creators or influencers, especially in live streaming, entertainment, or social media
- Familiarity with TikTok LIVE or similar platforms
- Knowledge of creator trends, internet culture, and emerging content formats
- Proficiency in English and Spanish or Mandarin is a plus; the role requires frequent communication with global teams, clients, and stakeholders to ensure smooth cross-cultural collaboration across key regions.
- Background in developing creator recognition or incentive programs
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $83600 - $192534 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
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Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.