TikTok LIVE - Americas Creator & B2B Growth Marketing Lead

We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy. The LIVE Operations team is obsessed with everything to do with TikTok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

Responsibilities:
- Lead Strategic Marketing Initiatives: Develop and execute B2B and B2C marketing strategies aligned with business goals, leveraging a mix of owned, earned, and paid channels.
- Build Scalable Creator Programs: Design long-term B2B marketing and recognition programs that drive awareness and evangelize TikTok LIVE's creator network business model.
- Elevate Creator Success Stories: Amplify high-impact creator narratives at the right moments to drive awareness and reinforce the value of TikTok LIVE.
- Drive Cross-Functional Integration: Develop operational processes and alignment with LIVE Ops and cross-functional (XFN) teams to ensure campaign execution ladders up to strategic priorities.
- Optimize Marketing Channels & Processes: Formalize channel strategy across owned, earned, and paid media. Develop and document SOPs to enable self-serve capabilities for internal teams.

Qualifications

Minimum Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in high-growth, consumer-facing environments
- 5+ years of experience managing teams, including cross-functional or multi-level teams
- Proven background in business strategy, integrated marketing, or sales marketing, with a track record of scaling successful initiatives
- Strong analytical skills and experience using data to inform marketing strategy
- Demonstrated ability to independently manage multiple high-priority, time-sensitive projects with a results-oriented mindset

Preferred Qualifications:
- Experience working within creator ecosystems, live streaming, or platform-based business models
- Familiarity with operational frameworks and internal enablement across marketing and sales functions
- Business proficiency in Mandarin, to support collaboration with regional teams and stakeholders in international markets
- Experience building or scaling recognition programs or B2B engagement strategies
- Strong understanding of channel strategy and media planning across owned, earned, and paid platforms

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $125400 - $235980 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): Los Angeles, CA

Job ID: TikTok-7542728081527130376

Employment Type: OTHER

Posted: 2025-08-29T00:51:34