TikTok Comms Planning Manager - Global Business Solutions - Seattle

You will work across a wide range of cross functional teams and are expected to fully understand Tiktok's full ecosystem to identify and activate different expertise as needed to meet client objectives. You will have the opportunity to influence TikTok's planning approach, including product solutions and measurement strategies.

This role requires expertise across both brand and performance strategies, with strong operational knowledge of performance media implementation and optimization. You are highly proficient in media tracking, measurement tools, planning platforms, and automation technologies. You have a proven ability to lead teams, align diverse stakeholders around common goals, and bring strategic rigor to every project. You have in-depth knowledge about planning & strategy, the digital & tech landscape, and marketing & media trends.

Responsibilities:
- Develop integrated, data-driven, full-funnel TikTok strategies that leverage both earned and owned touchpoints across campaign, quarterly, and annual briefs.
- Own revenue growth for your accounts by consulting clients to achieve their business and marketing goals through strategic planning, while expanding TikTok's share of their media investment and overall business.
- Create compelling Comms Planning materials, frameworks, and best practice guidelines tailored to your accounts, driving consistency, scalability, and investment opportunities.
- Proactively identify high-potential briefs and growth opportunities that deliver standout, business-impacting work-generating fame for both the client and TikTok.
- Work closely with the TikTok sales teams to ensure your recommendations support long term objectives and business growth plans
- Partner with cross functional Creative and Creator leads to design integrated, insight-led solutions backed by strong comms strategy that elevates client outcomes.
- Build trust with client stakeholders and ensure strong client relationships to deepen engagement and unlock incremental investment.
- Utilize internal and external resources and research to generate consumer, cultural and platform insights that drive comms strategy
- Champion the strategic role of TikTok and its diverse product suite across the consumer journey, tailoring recommendations to different marketing objectives and funnel stages.
- Understand different measurements of success and KPI setting for evolving advertising formats. Design measurement roadmaps and pilots in partnership with XFN
- Understand the marketing & media landscape and stakeholders to engage specialists resources (internal and external) as needed
- Act as a Comms Planning expert within the organization-sharing knowledge, elevating strategic thinking, and coaching teams to embed communications excellence into their work.

Qualifications

Minimum Qualifications:
- 5+ years of experience in comms strategy, media strategy/planning or digital planning at an agency or publisher
- Must be willing to work in Seattle, WA

Preferred Qualifications:
- Experience in planning beyond 'traditional' paid media, i.e. influencer solutions, brand-owned platforms, organic content solutions, creative strategy, PR , is a great advantage
- Strong experience in performance media, across both strategy & tactical operations
- Experience working in a fast-moving matrix organization with experience in designing and implementing new processes, templates and frameworks, and experience in workshop facilitation
- Expertise in portfolio management, with the ability to oversee multiple business lines, verticals, and accounts simultaneously.
- Experience in crafting best-in-class campaign strategies and comms solutions for brands
- Ability to articulate the role of marketing and comms in driving business growth, to influence budget allocations and investment strategy
- Ability to manage multiple complex workstreams under tight deadlines by collaborating effectively with creative, media, and business stakeholders.
- Strong presentation skills; comfortable engaging in conversations with c-suite stakeholders, able to consult and influence clients on strategic questions
- Well-versed in a variety of qualitative and quantitative research methods and tools, demonstrates rigour in creating consumer and category analysis

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $112480 - $165000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.