Strategy Manager - Strategy & Analytics, TikTok Shop - EMEA

Responsibilities

The Strategy & Analytics team for Global Commerce plays a core role in analyzing industry trends, setting business targets and reviewing business performance in the UK and Europe. This team is responsible for both quartlerly/yearly and long term targets. It is a highly cross-functional team, with exposure to a multitude of business teams and stakeholders. As a member of this team, you will be focusing on key metrics as well as deep-drives and overall analysis of TikTok Shop EMEA.

Responsibilities:
- Working with business teams, using data-driven insights to provide them with recommendations, support business reviews and decision-making.
- Develop short-term and long-term plans for the scale and revenue targets of TikTok's e-commerce business in EMEA.
- Track performance on a regular basis, identify issues and provide resolutions.
- Conduct in-depth analysis of commerce business, including traffic efficiency, user behavior, merchant operation, etc.
- Collaborate with cross-functional teams to build short-term and long-term strategic plans and drive high impact projects.
- Provide support for business growth through internal and external research and competitor benchmarking.
- Analyse and draw conclusions from diverse data sets and understand how to brief and work with specialists to solve complicated problems.
- Project Leadership: Overseeing strategic project efforts within the team and leading collaboration with cross-functional partners across different markets.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above, with more than 3 years of work experience.
- Extensive experience in at least one major analytical tools such as SQL, PowerBI, Tableau, and/or Python.
- Proven ability to conduct in-depth analysis to create detailed in insights, set targets and track business performance on a regular basis.
- Leading and coaching teams in projects related to e-commerce, commercial and data analysis.
- Strong communication skills, excellent logical thinking ability with a sensitivity to data and ability to quickly adapt to business requirements.

Preferred Qualifications:
- Experience within e-commerce, social commerce or CPG industries.
- Self-starter, rapid learner and able to navigate ambiguous work environments with high degrees of judgement and critical thinking.