Strategy & Intelligence Specialist - Home & Living Brasil
Responsibilities
Team Introduction
The Home & Living Brazil team is looking for a Strategy & Intelligence Specialist, responsible for leading analytical, campaign and ad-related projects that will drive sustainable growth of the category in TikTok Shop. This role will act as the main point of contact for central teams, driving alignment between data insights and execution, and may also manage a selected pool of key merchants.
Responsibilities
- Act as strategic POC for internal teams on Hero product growth, advertising performance, and campaign efficiency
- Lead data analysis and insights to support category and subcategory development strategies
- Coordinate the execution of monthly campaigns, identifying opportunities to increase GMV and content output (Lives, Videos)
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- Monitor, evaluate and optimize ad performance metrics (CPM, CTR, ROAS, GMV per dollar spent)
- Track and report on hero product penetration and scalability by subcategory
- Work closely with Creator and Ads teams to match merchant needs with performance drivers
- Manage a limited merchant portfolio (~30-50% of a regular AM workload) to apply insights directly into seller performance
Qualifications
Minimum Qualifications
- Bachelor's degree or above, with 3+ years of experience in Business Intelligence, Strategy, Growth, or E-commerce
- Strong analytical thinking and ability to translate insights into action
- Familiarity with TikTok Ads, campaign logic and category merchandising is a plus
- Comfortable handling large data sets and building dashboards (Excel, SQL, Tableau or similar)
- Ability to work independently in a fast-paced and evolving environment
- Excellent communication and stakeholder management skills
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
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