Responsibilities
TikTok's SMB team aims to help businesses, agencies and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.
The SMB Regional Marketing Team's purpose is to make TikTok the most relevant growth platform for small and medium sized businesses, providing education, guidance and showcasing success. As part of the Global SMB Team, the Regional Business Marketing Team works in close collaboration with the Sales and Product teams, becoming the champions of SMB audiences, continually optimizing performance driven messaging strategies and customer journeys. We are creative entrepreneurs at heart, ready to dig in and capitalize on the potential and opportunities of the platform and its creative community.
Want more jobs like this?
Get jobs in Dublin, Ireland delivered to your inbox every week.
We're building a team of self-starters, motivated individuals and problem solvers who thrive in a fast-paced environment. You have an appetite for learning, innovation, and are comfortable working outside your primary skill set and comfort zone. The energy and results you will bring to the table have been proven in your contributions to world class marketing initiatives. Above all, you have a passion for TikTok and are full of ideas that will help propel the platform into the future.
The ideal candidate is a skilled marketer and a creative thinker that has experience in the EMEA region but is first and foremost a visionary strategist. Candidates should have prior experience designing and executing multi-channel customer experiences and managing ecosystem strategies and implementation.
Responsibilities:
- Delivers small business advertiser adoption and revenue growth goals through innovative strategies, education for priority growth initiatives(s) and campaigns in TikTok's EMEA priority markets (UKI, FR and DACH) as well as consulting for growth strategy in emerging markets (ie. Poland, META region).
- Collaborates across Sales, Product, and Marketing teams to identify regional SMB needs through data, campaigns, and content.
- Develops 1 to many nurturing programs for MPPs , Local partners, Industry bodies for demand generation and product penetration / adoption.
- Develops framework to capture leads from third parties' events and partnerships in specific verticals for example travel and tourism, professional services, fintech.
- Supports regional marketing managers in the identification of key industry events and industry bodies to partner with either to support demand gen or positioning in a given market
- Leads partnership with TTShop Partners across EMEA
Qualifications
Minimum Qualifications:
- 5+ years of experience in a marketing role ideally from a product parnter, agency, or technology company
- A deep understanding of the Small & Medium Business industry and B2B Marketing with the ability to design and execute content strategies and analyzing content strategy performance
- Expert written and verbal communicator, with the ability to articulate abstract concepts
- Ability to identify opportunities, develop project scope and independently lead ideation and execution, with confidence in crafting integrated marketing plans encompassing various channel
- Experience leading and collaborating across broader teams (Product, Sales, Marketing) to define product value propositions and GTM plans.
Preferred Qualifications:
- As this role is based in a global organisation, additional language skills would be a benefit to this role
- Experience within the adtech industry would be highly desirable
- The ability to drive solutions and outcomes in an ambiguous environment would be a plus!