SMB APAC Regional Product Marketing Manager, Singapore

Responsibilities

Team Introduction
TikTok's SMB Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of operational expertise with a customer-centric mindset, who proactively drive the client's growth strategy, including upsells, renewals and campaign reactivations.

Responsibilities
- In-depth Market and Customer Research: Skillfully utilize data to analyze market trends and product applicability, providing data support for product development and strategy.
- Develop Marketing Strategy: Formulate effective product marketing strategies for international business products based on objectives and SMB market demands.
- Product Positioning and Support: Determine product market positioning, set targets, and provide necessary marketing tools and materials to the sales team.
- Plan Product GTM: Organize and execute online and offline marketing activities to enhance product visibility and market share.
- Product Design Optimization: Closely monitor product performance data, listen to customer feedback, and collaborate with technical and operational teams to optimize product performance.

Qualifications

Minimum Qualifications
- 3-5 years of experience in product operations, experience with SMB advertising
- Strong research and data analysis skills.
- Experience in leading and delivering complex cross-functional projects on a fast-paced schedule.
- A quick learner with critical and innovative thinking, able to thrive in ambiguity and rapidly adapt to change.
- Excellent communication, presentation, and analytical skills.
- Proficiency in English is a must in order to communicate with the global team.

Preferred Qualifications
- Proficiency in Japanese, Korean, or Vietnamese is preferred, particularly for working with local customers, merchants, and partners