Senior Strategy Analyst, Governance & Experience - TikTok Shop EMEA
Responsibilities
The E-commerce Governance & Experience (GNE) team plays a critical role in ensuring that TikTok Shop is a trusted and high-quality platform for users, merchants, and creators. We design and execute governance strategies, balance growth and control, and enable exceptional buyer and seller experiences across global markets.
We are looking for a strategic and analytical problem solver to join our team. This role blends strategy, analytics, and partnering with business directly on execution - ideal for someone who wants to shape real-world outcomes. You will work cross-functionally to uncover opportunities, design and launch initiatives, and drive impact on platform health, user trust, and business growth.
Key Responsibilities
Want more jobs like this?
Get jobs in London, United Kingdom delivered to your inbox every week.
- Drive business and platform insight: Lead in-depth data-driven analyses across key governance and experience domains - including merchant operations, buyer trust, content integrity, and policy impact - to uncover opportunities and risks.
- Shape and execute strategic initiatives: Collaborate with product, operations, and policy teams to design and execute both short and long-term initiatives that improve platform safety, operational efficiency, and overall user experience.
- Build structured business frameworks: Develop analytical frameworks to monitor key indicators, assess governance effectiveness, and flag emerging business and operational risks with clear, actionable recommendations.
Enable performance management & reviews
- Support quarterly and annual business planning processes: Define targets, track progress, and conduct business reviews to inform strategy iteration and continuous improvement.
- Act as a strategic business partner: Leverage data-driven insights to shape the strategic agenda for GNE teams and influence key decision makers across regions and functions.
Qualifications
Minimum Qualifications:
- Bachelor's Degree or higher in a relevant subject
- 3+ years of experience in management consulting, strategy, business analysis, or related fields.
- Exceptional analytical and structured problem-solving skills, with the ability to distill complexity into clear insights.
- Strong cross-functional collaboration and communication skills; experience in global environments is a plus.
- Proficiency in SQL or other analytical tools
Preferred Qualifications:
- Previous EMEA e-commerce experience recommended but not required.
- Masters/MBA in Mathematics, Statistics, Computer Science is preferred.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.