Senior Program Manager, Product Education
Responsibilities
About the Team
At Global Business Engagement team, our goal is to help businesses have seamless experiences with our advertising solutions, by designing and scaling processes to resolve technical issues within our product. We're a global team with regional hubs in Singapore, China, Israel, London and multiple locations in the US, and we're expanding to more hubs.
About the Role
TikTok seeks experienced content strategists to support TikTok's top advertisers. This role involves close collaboration with in-market Sales and Customer Service teams, in addition to regional product teams, and be a driving force for how we connect, inform, and engage our customers. Ability to self-motivate, prioritize and influence partners are key skills. Candidates will be working with various technologies and are expected to have experience implementing content solutions for tech companies. You will report to the Global lead of Education Platforms.
Responsibilities
- Provide insights and deep understanding of learning programs and content strategies; sensitive to content quality; establish help center content standards and evaluation system, and proactively identify problems to improve content optimization, creator growth and consumer experience.
- Establish educational materials quality monitoring, moderation of support content ecosystem and learning program traffic. Identify potential low-quality content trends through quantitative data analysis, and qualitative observation.
- Collaborate with product, and other teams to build distribution strategy and optimize the full chain of content recommendations (including content quality control, creator management, etc.).
- Conduct in-depth competitor and market research, be on top of the latest TikTok shifts and trends, and know how to make recommendations to leverage them for the benefit of the brand
- Write well, craft simple, clear, friendly copy that drives results.
- Design and develop engaging and interactive learning experiences using a variety of instructional methods and media.
- Implement feedback from a wide range of stakeholders, while maintaining high creative standards for the work
- Support localization of global web content and quality of translations
- Work collaboratively with software engineers, product managers, business stakeholders, UX designers and other teams to produce and publish compelling content and learning programs.
- Ensure online content supports SEO goals, our brand standards, web style guidelines and legal and compliance requirements.
- Keep our users informed with platform news and product releases.
- Establish the product launch calendar.
- Able to design scenarios based learning content.
Qualifications
Minimum Qualifications
- 6+ years of content and L&D experience; preferably in a startup, high growth tech environment.
- Demonstrated ability to drive results/outcomes, not just process.
- Comfortable working with cross-functional teams and project managing your own workload to set deadlines and deliver high-quality work on time.
- Proficiency in using instructional design tools, such as Articulate Storyline, Adobe Captivate, or similar e-learning authoring software, Experience with graphic design and multimedia tools, such as Adobe Creative Suite, Camtasia, or similar applications.
Want more jobs like this?
Get jobs in Los Angeles, CA delivered to your inbox every week.
Preferred Qualifications
- Experience navigating high growth, fast-paced environments.
- Excellent communication skills to listen and influence.
- Demonstrated ability to solve complex problems.
- Strategic thinking and creative problem-solving
- Excellent time management skills and ability to meet deadlines
- Ability to balance brand voice and style with strategic marketing messages
- Ability to address delicate issues with clarity, sensitivity, and empathy
- Ability to follow legal guidance and best practices, while maintaining a clear and friendly writing style to create the best user experience
- Experience writing for an ESL audience
- Experience in social media management and creation of engaging content for TikTok
Job Information
[For Pay Transparency] Compensation Description (annually)
The base salary range for this position in the selected city is $106738 - $200556 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- HSA
- Life Insurance
- Fitness Subsidies
- Short-Term Disability
- Long-Term Disability
- On-Site Gym
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
Work Flexibility
- Flexible Work Hours
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- Snacks
- Pet-friendly Office
- Happy Hours
- Some Meals Provided
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Company Equity
Professional Development
- Promote From Within
- Access to Online Courses
- Leadership Training Program
- Associate or Rotational Training Program
- Mentor Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)
Company Videos
Hear directly from employees about what it is like to work at TikTok.