Senior Product Manager - User Growth (Growth Channels)

Responsibilities
- Responsible for TikTok user growth-related product strategies, activating users through Push/EDM/third-party IM and other out-of-app channels, continuously exploring growth strategies to re-activate users and improve users' retention, and being responsible for DAU growth.
- Analyze the current business situation and have a deep understanding of users' needs.
- Through Machine Learning and iteration of rule-based strategies, working closely with the algorithm team to define, identify, and effectively dig high-value content.
- Design attractive users recall features and strategies to enhance user retention.
- Combining business insights and user perspectives, working closely with algorithm and data teams to develop personalized strategies for different user bases and lifecycles.

Qualifications

Minimum Qualifications
- Bachelor's degree or above.
- 3+ years experience as an Internet Product Manager with complete methodology and practical experience.
- Ability to work with cross-functional teams, such as product, interaction, and development teams.
- Can independently drive and manage projects.

Preferred Qualifications
- Experiences in one or more growth levers, such as user recall, push, email, new user retention
- Experience in content distribution strategies.

#LI-Hybrid

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $180000 - $350000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.