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Senior Product Manager, Ads Privacy & Targeting - Global Monetization Product and Technology- San Jose

AT TikTok
TikTok

Senior Product Manager, Ads Privacy & Targeting - Global Monetization Product and Technology- San Jose

San Jose, CA

Responsibilities

About the team
With the rapid growth of our TikTok business, we need to provide our users with an effective means of managing their privacy. We are looking for a senior Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad privacy solutions. In addition, this person may be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools.

We are looking for a senior Product Manager to join the Ads Privacy & Targeting team to support the goal of responsibly developing and executing on a vision for TikTok's ad targeting and privacy solutions. This person would be responsible for building or enhancing TikTok's ad targeting features to improve advertising data accuracy and increase advertiser adoption of certain targeting tools.

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Responsibilities
- Work on demographic or advanced targeting features to enhance user data accuracy and improve our ML-based targeting products. Make informed business decisions to expand or sunset existing products, aligning with advertising goals.
- Drive the design, development, and iteration of advertising privacy and user data-related products to help users gain better access to their information and control how their data is used in a privacy-safe manner.
- Collaborate with technical and nontechnical cross-functional stakeholders in the US, EU, and CN/SG to define product strategy, build hypothesis-driven experiment frameworks, evaluate trade-offs and metrics, and lead the go-to-market strategy for owned product areas.
- Use various methods, including surveys, market research, and sales inputs, to identify gaps in current targeting products and transparency within existing product capabilities. Implement improvements accordingly.
- Set the long-term vision for your areas of ownership, build roadmaps and product development plans, and secure leadership alignment. Navigate technical details with immediate tech teams while effectively conveying broader strategic concepts to executives-proficient in addressing both the 10-feet and 10K-feet level details.
- Collaborate with other ads product teams (infra, creative, ad platform, targeting, ranking, etc.) and/or the user privacy product team to develop relevant ad products.

Qualifications

Minimum Qualifications
- Bachelor's degree in Computer Science or a related technical field.
- Extensive understanding of ad tech, demonstrated by direct experience in building targeting or privacy-related products.
- 5+ years of hands-on product management experience, successfully guiding one or more ad tech products through the entire product cycle, from conceptualization to launch (Note: This does not include total years of experience).
- Strong logical and critical thinking skills, utilizing a facts and data-driven approach to problem-solving.
- Highly analytical, with a laser focus on user needs. Proven ability to define a product roadmap in the face of ambiguity and uncertainty. Data and action-oriented, even when limited data is available.
- Ability to thrive in a fast-paced environment, demonstrating a scrappy and proactive approach.

Preferred Qualifications
- Experience in audience integration with CDP/DMP, API, and strong knowledge in 3P data licensing.
- MBA degree

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $165120 - $414000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

Client-provided location(s): San Jose, CA, USA
Job ID: TikTok-7468761106736318738
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • HSA
    • Life Insurance
    • Fitness Subsidies
    • Short-Term Disability
    • Long-Term Disability
    • On-Site Gym
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Casual Dress
    • Snacks
    • Pet-friendly Office
    • Happy Hours
    • Some Meals Provided
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Company Equity
  • Professional Development

    • Promote From Within
    • Access to Online Courses
    • Leadership Training Program
    • Associate or Rotational Training Program
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Employee Resource Groups (ERG)

Company Videos

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